User Acquisition Manager (Web Funnels)
Primary stack
User AcquisitionPerformance Marketing
Job description
About the Position
Fit4Me is looking for a User Acquisition Manager (Web Funnels) who will be responsible for scaling our performance marketing efforts and driving revenue growth through web funnels. This role has a direct impact on financial results: you’ll manage budgets, make decisions, and scale what drives profit.
Responsibilities
- Launching, managing, and scaling advertising campaigns in Meta.
- Managing budgets of $200,000 and their effective allocation.
- Achieving and stabilizing target CPA / ROAS / ROI metrics.
- Optimizing web funnels with a focus on increasing conversion.
- Analyzing campaign results and making data-driven decisions.
- Finding growth points and scaling profitable connections.
- Collaborating with the marketing team to improve creatives.
Requirements
- 2+ years of experience in User Acquisition / Performance Marketing.
- Experience working with web funnels.
- Practical experience managing budgets from $200,000.
- Understanding of key metrics: CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV.
- Data-driven approach to campaign optimization.
- Intermediate+ level English.
Nice to Have
- Experience in Health & Fitness or B2C products.
- Experience scaling campaigns in global markets.
Tools
- Meta Ads
- Amplitude / Tableau
We Offer
- Full-time remote position
- Opportunity to grow towards Lead / Head of UA
About the Company
Join Fit4Me and be part of a team that is dedicated to scaling performance marketing efforts and driving revenue growth through web funnels.
Hiring Process
- Interview with Recruiter
- Interview with CMO
- Job Offer 🚀
Apply now
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