Job Description, Responsibilities & Requirements
About the Position
User Growth Operations
Join Coins.ph as a User Growth Operations professional to drive growth strategies and optimize user conversion in a hybrid role.
Responsibilities
- Develop user segmentation models based on user risk preferences, asset holdings, trading behavior, and transaction frequency
- Identify behavioral differences between high-potential users, high-net-worth users, and low-quality or incentive-driven users, and design differentiated growth and conversion strategies
- Monitor and optimize key financial growth metrics including deposit conversion rate, first trade completion rate, net asset inflow, and product penetration
- Conduct attribution analysis to evaluate user lifetime value (LTV), customer acquisition cost (CAC), and long-term ROI across channels
- Propose growth hypotheses based on data insights, design and execute A/B testing experiments, and take ownership of experiment outcomes
- Deeply participate in localized operations by researching local financial habits, payment behaviors, and user scenarios to improve product and operational strategies
- Collaborate closely with Product, Data, and Operations teams to continuously improve user growth funnels and conversion efficiency
Requirements
- 1-3 years of experience in Growth Operations, User Growth, Product Operations, or related fields
- Experience in fintech, payments, brokerage, banking, or digital financial services is preferred
- Hands-on experience running end-to-end data-driven growth experiments
- Strong logical thinking with the ability to break down complex growth goals into actionable strategies and measurable metrics
- Good understanding of user behavior, conversion funnels, lifecycle management, and growth KPIs
- Strong ownership mindset with the ability to work independently and drive results
- Proficient in SQL, Tableau, and other data analysis tools
- Passionate about localized operations, user insights, and financial product growth
We Offer
- Opportunity to work in a dynamic and innovative fintech environment
- Hybrid work model
- Competitive compensation package
About the Company
Coins.ph is a leading digital financial services platform, dedicated to providing accessible and secure financial solutions to millions of users. We are committed to driving financial inclusion and empowering individuals to achieve their financial goals.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.