About the Position

UX Writer

About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Responsibilities

Design and draft strategic content for digital products: from interface microcopy (desktop and mobile), onboarding flows, push notifications, to acquisition landings and error messages, ensuring clarity and coherence.
Conceptualize and design digital products in close collaboration with UX, SEO, Design, and Development teams, providing content solutions that solve user problems and support business objectives.
Actively participate in user research and usability testing processes to validate content and identify opportunities for continuous improvement in the digital product.
Contribute to the overall content strategy of the product, helping to define the brand's voice and tone in all digital interactions.
Explore and apply AI tools for content optimization and generation, including prompt engineering and the creation of conversational agents or content assistants that enhance the user experience.

Requirements

2-4 years of experience as a UX Writer or Content Designer.
Deep passion for words and an unwavering user-centric focus.
Strong orientation towards UX and a passion for continuous learning about user stories, screen flows, wireframes, prototypes, and design systems, understanding how content integrates at each stage.
Ability to convey the brand's values and personality in the content, creating an authentic and meaningful connection between the brand and people.
Exceptional attention to detail. You understand the importance of maintaining consistent, clear, concise, and accessible content throughout the user experience. You are enthusiastic about creating and maintaining content style guides for digital products.
Understanding of the weight and impact of words on visual composition and information architecture, and how they contribute to the usability and accessibility of the product.
Ability to defend your content decisions based on user research, data, and UX principles, and to advocate for user needs within the product team.
Curiosity and practical experience in applying AI tools in your daily workflow to improve efficiency, research, and content quality.

Nice to Have

Experience with Microcopy.
Experience with Onboarding Flows.
Experience with Push Notifications.
Experience with Error Messages.
Experience with User Research.
Experience with Usability Testing.
Experience with Content Optimization.
Experience with Conversational Agents.

We Offer

🧐 Flexibility in working hours.
✈️ 25 days of vacation per year + Christmas Eve and New Year's Eve if they fall on a weekday.
💻 Hybrid model, fully remote or on-site.
🎓 Personalized career plan and continuous training.
👩 🏫 Improve your English level with training classes.
🙌 No dress code. Come to work as you please.
🛍️ Exclusive discounts and time for your growth.
💳 Access to Cobee, the best flexible compensation system.
🤱🏼 Initiatives to support maternity and policies of equality and diversity.

Work Environment

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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UX Writer

Job description