Vice President, Brand

About the Position

ADP is seeking a visionary and execution-driven Vice President, Brand to define and lead the next chapter of ADP’s brand evolution.

At this moment in our growth, ADP requires a brand leader who can elevate how we show up in the market-both in voice and in action. This executive will define a clear, emotionally resonant, and enduring brand platform that reflects the strength, innovation, and durability of ADP’s business.

This role goes beyond traditional brand leadership. The VP, Brand will build and operate a modern brand, content, and social ecosystem that drives both long-term brand equity and measurable business growth.

Success in this role means creating a brand platform and operating model so compelling, scalable, and effective that it becomes as enduring as ADP’s financial performance.

Responsibilities

Brand Strategy & Enterprise Narrative

• Define ADP’s enterprise brand positioning for this next phase of growth
• Establish a differentiated brand platform that strengthens emotional connection while reinforcing trust, innovation, and leadership
• Ensure a consistent, modern, and impactful brand voice across all channels and audiences
• Translate business strategy into a compelling external narrative that resonates with clients, prospects, associates, and partners

Campaign Leadership & Operating Model

• Stand up and institutionalize an enterprise-wide campaign development engine
• Lead end-to-end brand campaign strategy and execution in close partnership with Business Units
• Drive alignment across Marketing, Product Marketing, Corporate Communications, and BU stakeholders
• Establish governance, creative standards, and performance benchmarks
• Ensure campaigns measurably contribute to brand equity, demand generation, and revenue growth

Product Brand & Emotional Equity

• Partner with Product Marketing to elevate the storytelling and emotional distinction of: RUN Powered by ADP, ADP Workforce Now, ADP Lyric
• Move beyond functional messaging to create clear, story-driven differentiation
• Build enduring emotional equity that strengthens client loyalty and competitive separation
• Align all product narratives under a cohesive master brand strategy

Content Strategy with Centralized Internal Creative Development & Social

• Build and lead a modern, integrated content and social organization responsible for both creation and distribution
• Establish an internal content agency responsible for enterprise content strategy, creative development, campaign execution, and thought leadership
• Stand up and scale a high-performing social media team responsible for always-on content, audience engagement, and growth across priority platforms
• Develop an owned audience strategy that increases reach, engagement, and brand influence while reducing reliance on paid channels
• Create scalable content frameworks, editorial standards, and channel strategies that enable consistent, high-quality output
• Ensure content is not only creatively excellent, but effectively deployed to drive measurable reach, engagement, and business impact

Agency Leadership & External Partnerships

• Lead agency selection processes aligned to enterprise brand objectives
• Establish strong, accountable partnerships with creative, media, and strategic agencies
• Define clear performance expectations and governance models
• Ensure agency work reflects ADP’s scale, ambition, and leadership position in the market

Sponsorship Marketing – Global

• Lead global sports sponsorship strategy, leveraging high profile partnerships to drive brand visibility, equity, and revenue growth across key markets
• Activate sponsorship assets and premium hospitality programs to deepen client engagement and accelerate pipeline; contributed to over $30M in influenced sales tied to hospitality activations over the past two years
• Develop integrated marketing, advertising, and content strategies utilizing sponsorship rights and athlete/ambassador IP to amplify brand storytelling and maximize partnership value

Requirements

• 15+ years of brand leadership experience in enterprise B2B, technology, financial services, or similarly complex environments
• Proven track record building enduring brand platforms and large-scale campaigns
• Experience establishing or transforming internal creative/content organizations
• Demonstrated success partnering across Business Units in matrixed organizations
• Strong executive presence and ability to influence at the C-suite level
• Data-driven mindset with the ability to connect brand investment to business performance

We Offer

• Competitive salary range: USD $229,200.00 - USD $383,700.00 / Year
• Comprehensive benefits including Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more

About the Company

We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click here to learn more about ADP’s culture and our full set of values.