Vice President, Business Development, Retail Media

About the Position

Vice President, Business Development, Retail Media

New York, United States of America

Permanent - Full Time

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Criteo’s Retail Media business powers a highly efficient and measurable commerce media ecosystem for many of the world’s leading retailers and brands. In the Americas, Retail Media spans both retailer supply and brand demand across the U.S. and Canada and operates in close partnership with globally centralized Product, R&D, GTM, Agency, Operations, Finance, and Strategy teams.

We are hiring a VP, Business Development, Retail Media Americas to lead our next phase of retailer growth. This is a highly sales-focused leadership role for a builder: someone who brings rigor to lead generation, value creation, executive engagement, and pipeline management, and who can translate market opportunity into closed retailer partnerships.

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Responsibilities

• Build and lead the Retail Media Americas business development strategy focused on creating qualified pipeline and winning new retailer partnerships across priority segments in the U.S. and Canada.
• Establish a rigorous operating model for prospecting, account prioritization, outreach, pipeline inspection, deal progression, and forecast discipline.
• Identify, size, and pursue high-value growth opportunities across retailers, commerce platforms, mediation opportunities, and adjacent partnership models.
• Lead executive-level client and prospect engagement, including discovery, value articulation, business-case development, negotiation strategy, and complex deal orchestration.
• Develop compelling commercial narratives that translate Criteo’s Retail Media capabilities into clear retailer value, including revenue growth, media monetization, platform leverage, and long-term strategic advantage.
• Partner closely with Product, GTM, and Operations to shape winning proposals and ensure regional market needs are represented in roadmap and go-to-market decisions.
• In partnership with Finance, create repeatable mechanisms for tracking funnel health, conversion, stage velocity, win/loss insights, and source-level pipeline effectiveness.
• Improve the commercial effectiveness of the existing retailer-facing leadership and manager population by coaching more proactive selling behaviors, stronger value creation, and disciplined upsell motions.
• Help shift team behavior from reactive account management toward growth leadership, including opportunity identification, executive relationship mapping, commercial planning, and expansion strategy.
• Represent Criteo externally with senior retailers, partners, and industry stakeholders, and serve as a visible leader in the Retail Media market.

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Requirements

• Proven senior commercial leader with deep success in new business development or enterprise sales within Retail Media, AdTech, Martech, commerce media, or closely adjacent sectors.
• Strong track record of building pipeline from the ground up and converting complex, consultative sales cycles into long-term commercial relationships.
• Experienced in selling to or partnering with senior retailer stakeholders, with the credibility to engage at the executive level and navigate multi-stakeholder decision environments.
• Highly rigorous operator with clear discipline around prospecting, funnel management, inspection cadence, forecasting, and performance management.
• Able to create commercial value from ambiguity by diagnosing client needs, shaping strategic narratives, and building business cases tied to measurable outcomes.
• Strong people leader who can coach managers and commercial teams to move beyond servicing and toward growth, influence, and expansion.
• Comfortable operating in a matrixed environment with centralized global functions and translating cross-functional complexity into market-facing execution.
• Commercially sharp, analytically strong, and comfortable using data to prioritize accounts, guide decisions, and improve conversion.
• Experienced in high-growth or transformation environments where building, changing, and scaling the go-to-market model are all required.
• Excellent communicator with executive presence, strong judgment, and the ability to balance near-term revenue opportunities with long-term platform value.

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Nice to Have

• Experience in Retail Media, commerce media networks, retailer monetization, marketplace growth, or related platform businesses.
• Experience working across both the U.S. and Canadian markets.
• Experience leading leaders, not just individual contributors.

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We Offer

• Ways of Working: Our hybrid model blends home with in-office experiences, making space for both.
• Grow with Us: Learning, mentorship & career development programs.
• Your Wellbeing Matters: Health benefits, wellness perks & mental health support.
• A Team That Cares: Diverse, inclusive, and globally connected.
• Fair Pay & Perks: Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.

Base Salary Range: $210,000 - $270,000 per year

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About the Company

We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.

At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.

We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs-never on non-job-related factors or legally protected characteristics.