Vice President, Retail Media Measurements & Insights

About the Position

Vice President, Retail Media Measurements & Insights

Location: New York, United States

Job Type: Permanent - Full Time

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About the Role

Criteo is a global commerce media company, enabling marketers and media owners to deliver richer consumer experiences and drive better commerce outcomes through our industry-leading Commerce Media Platform. Retail Media is one of our fastest-growing businesses, and measurement is central to how we earn advertiser trust and grow alongside our clients.

As advertisers raise the bar from correlation to causation, credible and transparent measurement has become one of the most important ways a commerce media platform demonstrates its value. A key part of Criteo’s strength is our ability to show a brand’s performance across more than 200 retailers - a perspective that is difficult to find anywhere else.

As VP, Retail Media Measurement & Insights, you will set the vision for how Criteo measures Retail Media performance and turns that measurement into insight that strengthens client relationships and drives growth. This is a leadership role centered on measurement standards, client-facing insight strategy, and commercial enablement.

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Responsibilities

• Lead Client-Facing Measurement and Insights:

  • Lead and develop the Insights Partners team as Criteo’s senior, client-facing measurement and insights experts, engaging brands, agencies, and retailers in strategic measurement conversations.
  • Serve as a credible external voice for Criteo’s measurement approach and methodologies with senior client and industry audiences.
  • Translate measurement into client value - building advertiser confidence and supporting renewals, growth, retailer partnerships, and agency engagement.

• Define Measurement Standards and Framework:

  • Define, champion, and continuously evolve Retail Media’s common measurement framework across the areas advertisers care about most - attribution, competitive position, incrementality, customer health, and brand health.
  • Set the measurement standards that Criteo’s Retail Media analytics, reporting, and in-platform insights align to.

• Enable Commercial Teams:

  • Equip Commercial teams with the narrative, proof points, and frameworks to bring Criteo’s measurement and insights story to market consistently.
  • Support pipeline, renewals, and growth through a clear, repeatable measurement story and senior client engagement.

• Shape Build-Versus-Partner and Validation Strategy:

  • Provide market and client inputs to Product’s build-versus-partner decisions.
  • Lead Criteo’s validation approach so measurement is independently credible.
  • Position Criteo as a trusted commerce-media input to the marketing mix models that brands and agencies already run.

• Lead with a Global Perspective:

  • Bring a global lens across the Americas, EMEA, and APAC, recognizing that advertiser expectations, competitive dynamics, and privacy requirements differ by region.

• Champion Trusted Data Practices:

  • Establish clear principles for how data is used within Retail Media, including data rights and trust standards.
  • Bring fluency in global privacy requirements and translate them into what measurement is possible in each region.

• Represent Retail Media Across the Company:

  • Represent Retail Media’s measurement and insights perspective in broader company initiatives, helping define where alignment across the business creates advertiser value.

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Requirements

• Experience:

  • A senior leader with 15+ years of experience who has owned measurement and insights strategy at scale in retail or commerce media, ad platforms, or a measurement or data provider. Agency experience is highly preferred.

• Skills:

  • Deep, current expertise in commerce-media measurement - incrementality, attribution, marketing mix modeling, brand lift, and clean rooms.
  • Strong grasp of the trust-and-validation landscape, such as MRC accreditation, neutral incrementality providers, and IAB standards.
  • Proven experience leading senior, client-facing consultative teams and turning measurements into commercial outcomes.
  • Skilled at collaborating across Product, Commercial, Account Strategy, Analytics, Legal, and Privacy.
  • Experienced in navigating both retailer and advertiser dynamics.
  • Globally fluent across the Americas, EMEA, and APAC, including GDPR and regional privacy requirements.
  • Experienced with data governance and related processes.
  • A credible external representative for Criteo - comfortable engaging senior agency and brand audiences and speaking at industry forums.

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We Offer

• Ways of Working: Our hybrid model blends home with in-office experiences.
• Growth Opportunities: Learning, mentorship & career development programs.
• Wellbeing: Health benefits, wellness perks & mental health support.
• Team: Diverse, inclusive, and globally connected.
• Compensation: Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity.

Base Salary Range: $260,000 - $315,000 per year

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About the Company

We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.

At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.

We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs-never on non-job-related factors or legally protected characteristics.