About the Position

VP of Marketing

Location

United Kingdom
Ireland
Netherlands
Switzerland

Employment Type

Full-time

Location Type

Remote

Department

Marketing

About the Company

Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 300,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.

The Role

Ideals is uniquely positioned to redefine the VDR industry. Now we aim to own the upmarket M&A segment and establish Ideals as the Tier 1 brand in that space - translating market leadership into stronger brand equity, pipeline, and revenue. We're looking for a VP of Marketing to make this happen.

You'll lead a high-performing global team and shape the marketing function end-to-end: positioning and category authority, a scalable demand engine, and the operating system behind it. This is a builder's role for a strategic, data-driven leader who wants their work to show up in commercial results, not just in brand tracking.

Responsibilities

Define how Ideals wins: You'll own positioning, messaging, competitive intelligence, and GTM plans across every product, segment, and region – the strategic foundation everything else in marketing builds on.
Build category authority: From industry events, reports, and benchmarks to media relations, executive visibility, and speaking programs - you'll make Ideals the name the upmarket M&A segment thinks of first, and keep every external touchpoint aligned with our brand positioning.
Turn attention into pipeline: You'll drive demand generation across paid and organic channels, ABM, content, and nurture, then guide the team capturing it through search, review platforms, intent data, and conversion optimization. As the Key Accounts Sales team scales, you'll direct regional programs into each market's sales plan and own the result end to end against pipeline and revenue targets.
Run marketing as a system: You'll own the martech and analytics stack, attribution, KPI framework, and ROI reporting – plus the marketing budget, agencies, and strategic vendors – so every decision is data-driven, and every dollar is accountable.
Lead the people who make it happen: You'll hire, develop, and lead a global team, and work shoulder to shoulder with Sales, Product, and Customer Success to drive cohesive business growth.

Requirements

10+ years of B2B marketing experience, with a strong SaaS background
4+ years in a senior marketing leadership role within a fast-growing company, with responsibility for the broader marketing function
Proven experience leading and scaling diverse high-performing marketing teams, including hiring, talent development, and performance management
Brand marketing portfolio with proven activation expertise across diverse channels and markets
Hands-on experience across content, design, and growth initiatives, with the ability to go deep when needed
Track record scaling digital and field marketing programs that measurably grew pipeline and revenue
Solid understanding of demand generation and ABM initiatives
Successful track record of implementing marketing initiatives based on analytical and data-driven decisions
Excellent communication and problem-solving skills with a can-do attitude
Fluency in English (C1+ level)

Nice to Have

Experience in M&A, Investment Banking, or Financial Services, with a strong understanding of the dealmaking ecosystem

We Offer

For your best work

Remote-first flexibility to shape your ideal workday
Home workplace budget
Co-working expense coverage
Individual IT budget for extra equipment
Top-tier tech and AI-powered tools

For your growth

Access to Ideals Academy with numerous courses
Investment in external learning and development activities
Guidance in Personal Development Plan creation
Professional literature and subscriptions coverage
Support of your passion as a speaker or writer
Internal talent mobility opportunities

For your well-being

Tailored Wellness Package for your physical and mental health
Funding for sports competitions
Paid health-related time-off
25 business days of annual leave
Nest Pensions scheme contribution

Extra perks

Budget for meetups with your local team
Generous internal referral program

Our Culture

Commitment, Excellence, Collaboration, Trust, and Care are core values to the Ideals team. For us, these are the principles that every Idealer lives and breathes. We are on the lookout for like-minded individuals who share our values. By doing so, we create a team where talents feel at ease and work to the best of their abilities.

Ideals is an equal opportunity employer

Ideals is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people from all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, or citizenship.

VP of Marketing

Job description