VP of Marketing

About the Position

We're seeking a VP of Marketing to lead our global marketing team and drive brand equity and revenue growth.

About the Company

Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 300,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.

Responsibilities

• Define how Ideals wins: Own positioning, messaging, competitive intelligence, and GTM plans across every product, segment, and region.
• Build category authority: Establish Ideals as the name the upmarket M&A segment thinks of first through industry events, reports, media relations, and speaking programs.
• Turn attention into pipeline: Drive demand generation across paid and organic channels, ABM, content, and nurture, and guide the team capturing it through search, review platforms, intent data, and conversion optimization.
• Run marketing as a system: Own the martech and analytics stack, attribution, KPI framework, and ROI reporting, plus the marketing budget, agencies, and strategic vendors.
• Lead the people who make it happen: Hire, develop, and lead a global team, and work with Sales, Product, and Customer Success to drive cohesive business growth.

Requirements

• 10+ years of B2B marketing experience, with a strong SaaS background
• 4+ years in a senior marketing leadership role within a fast-growing company, with responsibility for the broader marketing function
• Proven experience leading and scaling diverse high-performing marketing teams, including hiring, talent development, and performance management
• Brand marketing portfolio with proven activation expertise across diverse channels and markets
• Hands-on experience across content, design, and growth initiatives, with the ability to go deep when needed
• Track record scaling digital and field marketing programs that measurably grew pipeline and revenue
• Solid understanding of demand generation and ABM initiatives
• Successful track record of implementing marketing initiatives based on analytical and data-driven decisions
• Excellent communication and problem-solving skills with a can-do attitude
• Fluency in English (C1+ level)

Nice to Have

• Experience in M&A, Investment Banking, or Financial Services, with a strong understanding of the dealmaking ecosystem

We Offer

• Remote-first flexibility to shape your ideal workday
• Home workplace budget
• Co-working expense coverage
• Individual IT budget for extra equipment
• Top-tier tech and AI-powered tools
• Access to Ideals Academy with numerous courses
• Investment in external learning and development activities
• Guidance in Personal Development Plan creation
• Professional literature and subscriptions coverage
• Support of your passion as a speaker or writer
• Internal talent mobility opportunities
• Tailored Wellness Package for your physical and mental health
• Funding for sports competitions
• 25 business days of annual leave
• Paid health-related time-off
• NEST pension program contribution
• Team gatherings in global locations
• Generous internal referral program

Locations

This is a fully remote role for candidates based in United Kingdom, Ireland, Switzerland, or Netherlands.