Web & App Analytics Team Lead

About the Position

MixDigital ー a systemic marketing agency founded in 2013. We combine strategy, data, creativity, media, and performance to achieve measurable results and grow our clients' businesses. We are rapidly expanding and already implementing projects in over 35 countries worldwide. Currently, our team consists of 80+ employees, and we are looking for a Web & App Analytics Team Lead.

Key Requirements

• Experience in the field of data or analytics for at least 3 years, including at least 1 year in key positions.
• Experience in team management: ability to motivate, provide quality feedback, evaluate, develop employees, and achieve goals.
• Proficiency in BI-analytics tools (Looker Studio, Power BI, Tableau).
• Understanding of UI/UX principles and experience with HTML and CSS.
• Expertise in web and app analytics tools: GTM, Google Analytics, Hotjar, Firebase, AppsFlyer, Adjust, etc.
• Experience with cloud solutions (Google Cloud Platform, AWS).
• Proficiency in at least one programming language (Python, SQL, R, JavaScript).
• Ability to measure and analyze the effectiveness of marketing campaigns, conduct conversion attribution.
• Responsible, systematic, proactive, and innovative approach to work.
• Strong communication skills, ability to explain complex things simply.
• English proficiency at the Upper-Intermediate level or higher.

Nice to Have

• Understanding of Customer Data Platform and Data Management Platform principles and experience with them.
• Deep knowledge of probability theory and mathematical statistics.
• Understanding of machine learning principles and practical experience in applying them for analytical tasks.
• Experience with machine learning libraries (NumPy, Pandas, SciPy, Scikit-learn).
• Experience in collecting, processing, and analyzing large datasets.
• Knowledge of Data Privacy principles and ability to implement privacy policies.
• Completed training programs on Google Cloud Platform.

Main Responsibilities

• Managing the analytics team.
• Interacting with other departments and clients to ensure the correct collection, storage, analysis, and use of data in strategic decisions.
• Using expertise in analytics and understanding of business needs to solve complex problems.
• Working with web and app analytics tools (GTM, Google Analytics, Hotjar, Firebase, AppsFlyer, Adjust) to collect and analyze data and generate insights.
• Using cloud solutions (including Google Cloud Platform) for data storage, processing, and analysis.
• Developing and creating dashboards, reports, and visualizations using Looker Studio, Power BI, Tableau.
• Applying knowledge of probability theory and mathematical statistics for analytical research and forming recommendations.
• Strategic data analysis to find ways to improve the effectiveness of clients' and the agency's business.
• Developing the web and app analytics direction in the agency.

Working at MixDigital

• Autonomy: Work from anywhere in the world or from the Kyiv office. We value efficiency and results.
• Influential Role: Your decisions will matter. We have a clear structure, flexible processes, and no micromanagement.
• Expertise Development: We pay for certifications (Google, Meta, etc.), professional events, specialized training, and English courses.
• Team Interaction: You will participate in decision-making and share experiences with a strong team.
• Stability: We have been working continuously since 2013.
• Content Work: We do not cooperate with the markets of aggressor countries, support the army, and social initiatives.

Interested in the vacancy?

Fill out the form and we will contact you as soon as possible.