Web & App Analytics Team Lead

About the Position

Web & App Analytics Team Lead

• Format: Kyiv / Remote
• Experience: 3+ years

MixDigital - a systemic marketing agency founded in 2013. We combine strategy, data, creativity, media, and performance to achieve measurable results and help our clients' businesses grow.

We are certified partners of Google, Meta, and Criteo. Our cases have been awarded gold at the Effie Awards, and according to IAB Ukraine, we are among the top marketing agencies in the country. Our portfolio includes over 3000 campaigns for 700+ clients, including Bosch, Puma, Renault, Jim Beam, Rozetka, Luxoft, Uklon. We work on projects in over 35 countries around the world.

We are looking for a Web & App Analytics Team Lead to join our team.

Key Requirements

• Experience in the field of data or analytics for at least 3 years, including at least 1 year in key positions.
• Experience in team management: ability to motivate, provide quality feedback, evaluate, develop employees, and achieve goals.
• Proficiency in BI-analytics tools (Looker Studio, Power BI, Tableau).
• Understanding of UI/UX principles and experience with HTML and CSS.
• Expertise in web and app analytics tools: GTM, Google Analytics, Hotjar, Firebase, AppsFlyer, Adjust, etc.
• Experience with cloud solutions (Google Cloud Platform, AWS).
• Proficiency in at least one programming language (Python, SQL, R, JavaScript).
• Ability to measure and analyze the effectiveness of marketing campaigns, conduct conversion attribution.
• Responsible, systematic, proactive, and innovative approach to work.
• Strong communication skills, ability to explain complex things simply.
• English - Upper-Intermediate level or higher.

Nice to Have

• Understanding of Customer Data Platform and Data Management Platform, experience with them.
• Deep knowledge of probability theory and mathematical statistics.
• Understanding of machine learning principles and practical experience in applying them for analytical tasks.
• Experience with machine learning libraries (NumPy, Pandas, SciPy, Scikit-learn).
• Experience in collecting, processing, and analyzing large datasets.
• Knowledge of Data Privacy principles and the ability to implement privacy policies.
• Completed training programs on Google Cloud Platform.

Main Tasks

• Managing the analytics team.
• Interacting with other departments and clients to ensure the correct collection, storage, analysis, and use of data in strategic decisions.
• Using expertise in analytics and understanding of business needs to solve complex tasks.
• Working with web and app analytics tools (GTM, Google Analytics, Hotjar, Firebase, AppsFlyer, Adjust) to collect and analyze data and form insights.
• Using cloud solutions (including Google Cloud Platform) for data storage, processing, and analysis.
• Developing and creating dashboards, reports, and visualizations using Looker Studio, Power BI, Tableau.
• Applying knowledge of probability theory and mathematical statistics for analytical research and forming recommendations.
• Strategic data analysis to find ways to improve the effectiveness of clients' and agency's business.
• Developing the web and app analytics direction in the agency.

Working at MixDigital

• Work format: remote or in the office - you choose. The main thing is the result.
• Leadership through partnership: we work as equals and value every voice in the team.
• Expertise development: we support your development in strategic management and invest in training.
• Principles and position: we work with clients who share our values and support meaningful initiatives.
• Systemic environment: a mature structure without bureaucracy. There is space for action and a strong team.

In our team, there are already over 90 specialists. We have transparent processes, deep expertise, and a healthy work environment. We value teamwork, support development, and give space for ideas.

Join a team where every role matters!

Interested in the vacancy?

Fill out the form and we will contact you as soon as possible

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