Web Brand | Team Lead

About the Position

At Point2Web, you join a performance-driven marketing company focused on delivering real results for advertisers. Since 2019, we’ve been building scalable growth systems that combine media buying, creative production, and CRO into one integrated structure. We work directly with leading platforms like Meta, TikTok, Google, and Snapchat, and operate where performance truly matters inside the advertising ecosystem itself.

What makes Point2Web different is how we work: Excellent service. Total commitment. Driving innovation. Focus on the team. Openness & honesty.

We are structured by vertical expertise, which means you collaborate with professionals who understand the exact monetization models, compliance sensitivities, and scaling mechanics of the markets they operate in. If you’re looking for an environment where expertise is valued, performance is engineered, and growth is continuous, Point2Web is built for you.

We’re currently looking for a Team Lead for the Web Unit. The Team Lead will develop and lead a team of client partners and media planners, setting goals, monitoring KPIs, and ensuring business outcomes are met. They will design, execute, and optimize multi-channel lead generation campaigns across social media and search platforms, using data-driven insights to improve performance and scale operations. Additionally, they will manage client relationships, handle traffic-selling strategies, oversee budgets, and provide strategic reports and forecasts to senior leadership.

Responsibilities

• Build, mentor, and upskill a team of client partners and media planners, set goals, monitor KPIs, and coordinate work toward measurable business outcomes.
• Develop and execute traffic-selling strategies for leadgen verticals across social media platforms (Meta, TikTok, Snapchat, NewsBreak) and search platforms (Google, Microsoft).
• Demonstrate deep understanding of leadgen verticals (sales and performance): mainstream dating, insurance (auto, health, home), home services, sweepstakes, finance leadgen, search arbitrage, etc.
• Analyzing client KPIs and campaign performance, leading multi-geo acquisition strategies, designing and executing hypothesis-driven tests across creatives, bidding, and funnels, and prioritizing initiatives based on impact and ROI.
• Communication with the tech department regarding clients' needs in setting up tracking and attribution systems, including Pixel/CAPI, UTMs, and server-to-server integrations.
• Deliver data-driven insights through the interpretation of large datasets and trend evaluation.
• Ensure a superior client experience, manage complex situations, and resolve issues with a strategic approach.
• Analyze market dynamics, competitor activities, and average payouts across verticals to inform monetization and scaling decisions.
• Handle full-cycle traffic sales, including negotiating with partners, structuring deals, and ensuring contractual execution. Implement automation workflows, campaign scaling frameworks, and optimization rules to increase efficiency and reduce manual workload.
• Provide accurate sales forecasting, revenue projections, and ensure execution against commercial plans.
• Maintain strong communication and cooperation with platform representatives to secure better performance, insights, and support.
• Stay current with market trends, new technologies, and emerging business opportunities.
• Actively represent the company at industry conferences and events, maintaining visibility and credibility among key leadgen players.
• Maintain strong operational discipline: CRM, documentation, performance frameworks, and knowledge sharing inside the team.
• Prepare and present strategic reports, dashboards, and insights to senior leadership and key stakeholders.

Requirements

• Extensive experience leading User Acquisition Web Projects (Direct advertisers).
• Deep expertise in advertising on social media platforms (Meta, TikTok, Snapchat, NewsBreak) and search media platforms (Google, Microsoft).
• Proven track record managing monthly budgets of $100K+, through direct buying or optimization strategies.
• Strong analytical and data-driven skills, with the ability to interpret large datasets, identify trends, design hypothesis-driven tests (creatives, bidding, funnels), and provide actionable insights.
• Understanding tracking and attribution systems, including Pixel, CAPI, UTMs, and server-to-server integrations.
• Experience in developing, executing, and scaling multi-geo acquisition strategies, traffic-selling approaches, and campaign optimization frameworks.
• Excellent communication skills, with the ability to clearly convey ideas, resolve workplace conflicts, and maintain effective collaboration.
• Strong understanding of monetization and scaling decisions, including competitor analysis, average payout evaluation, and market dynamics.
• Skilled in implementing automation workflows, campaign scaling frameworks, and optimization rules to improve efficiency and reduce manual workload.
• Experience providing accurate sales forecasts, revenue projections, and executing against commercial plans.
• Excellent collaboration and communication with internal teams and platform representatives to secure better performance, insights, and support.
• Ability to prepare and present strategic reports, dashboards, and insights to senior leadership and key stakeholders.
• Advanced English or higher.

We Offer

• Three time slots of working hours in the office: from 11:00 to 20:00, from 12:00 to 21:00, or from 13:00 to 22:00 (EEST time zone).
• A transparent motivation and rewards system. Compensation package: Fix rate + % of profit.
• Medical insurance after six months of successful work.
• 20 working days of Time off + 3 Free days + 3 days of Health-related absence per year.
• English classes tailored to your current level.
• Full remote and optional visiting of our offices.
• Increasing the professional level with courses, training, certifications, and conferences.

About the Company

At Point2Web, we are committed to delivering real results for advertisers by combining media buying, creative production, and CRO into one integrated structure. Our focus on performance and innovation has allowed us to work directly with leading platforms like Meta, TikTok, Google, and Snapchat. We believe in the power of excellent service, total commitment, and driving innovation to achieve our goals.