Werkstudent B2C Marketing (x/f/m)

About the Position

Werkstudent B2C Marketing (x/f/m)

Doctolib is seeking a Werkstudent:in im Bereich B2C Marketing for our Berlin location. Join us in shaping the future of healthcare by improving access to healthcare services and supporting patients in maintaining their health.

About Doctolib

At Doctolib, we’re reinventing the daily lives of health professionals and empowering people to live healthier across Europe. Our team of over 3,000 Doctolibers in France, Germany, Italy, the UK, and the Netherlands is building a new generation of AI-powered technologies and services, trusted by 580,000 health professionals and over 100 million patients every day. AI fluency is a core skill for every team member, fostering a culture that leverages AI to drive efficiency, quality, and impact at scale.

Responsibilities

As a Werkstudent:in, you will support us in the following areas:

• Implementation and evaluation of paid campaigns across all channels, particularly Meta, TikTok, Apple, and Google Ads
• Organization and creation of paid content for video and image formats
• Marketing management on our website placements, including content writing, graphic creation, CMS integration, and reporting
• Creation and implementation of CRM campaigns
• Management of community and app reviews on all online platforms of Doctolib
• Optimization of our Doctolib app in the App Store and Google Play Store, including keyword optimization, competitor analysis, and creation of custom product pages
• Project management in the social media sector, as well as performance tracking and analysis of relevant metrics
• Support the team with additional tasks and projects in B2C marketing

Requirements

To become part of our team, you should have:

• Full-time enrollment at a university studying Marketing, Business Communication, or a similar field
• Team player with strong communication skills, proactive attitude, and hands-on mentality
• Basic knowledge in online marketing with an interest in paid marketing, social media, CRM, and digital content
• Organized and structured working style, maintaining an overview even with multiple ongoing projects
• Strong proficiency in using AI tools (AI Fluency), interest in healthcare and digitalization, and fluent German and excellent English skills

Nice to Have

• Previous experience in online marketing, social media, CRM, SEO, or project management
• Content writing skills
• Tech-savvy with a passion for learning new tools and platforms; experience with Canva, Figma, WordPress, or another CMS is a plus

We Offer

• Structured and personalized onboarding through our Doctolib Academy and a wide range of internal training programs
• A Germany ticket sponsored by Doctolib or reimbursement of your semester ticket
• 28 vacation days per year (prorated based on your working hours)
• Opportunity to work 10 days per year from abroad (after 6 months)
• Company health insurance with many additional benefits and subsidies (after 6 months)
• Flexible working model allowing for hybrid and office-based work
• Regular breakfast offerings in the office and subsidies for your grocery shopping
• Subsidized sports program with our partner Urban Sports Club

About the Company

Doctolib is committed to improving the health of everyone. This is reflected in our recruitment process, where we evaluate applications solely based on qualifications and motivation. Discrimination is not tolerated.

We believe that the more diverse our team and ideas, the better our product will be at improving the health of our users. Therefore, we invite you to apply, regardless of gender, religion, age, sexual orientation, ethnic origin, or disability.

To ensure equal opportunities, you can omit details such as photos and age in your application. Please let us know what accommodations we can make to support you best. We look forward to digitizing healthcare with you!

All provided information will be processed by Doctolib for application management. For details on data processing, please click here. For questions or to exercise your rights, please contact hr.dataprivacy(at)doctolib.com.

Job Details

• Position: Werkstudent:in (20 hours/week)
• Duration: Minimum 12 months
• Location: Berlin
• Salary: 15 €/hour
• Start date: As soon as possible
• Work mode: Hybrid (2-3 days in office/week)