Werkstudent (m/w/d) Online Marketing

About the Position

Werkstudent (m/w/d) Online Marketing

Location: Kelkheim, Germany

Type: Part-time

Experience Level: Junior

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Your Tasks

• Content Creation: You have a talent for creative writing and create target-group-oriented texts for our website, newsletters, and appealing content for our social media channels.
• Community Management: You actively interact with our community, answer inquiries, and maintain the exchange with influencers.
• Editorial Planning & Social Media Publishing: You support the development and implementation of editorial plans, coordinate publications, and optimize content formats for various platforms.
• Performance Analysis & Optimization: You evaluate the performance of our posts and website, identify improvement potentials, and develop data-based recommendations for action.
• Influencer Marketing: You assist in the planning, organization, and execution of our Influencer Days as well as in the management of influencer collaborations.
• Web Content Management: You take over the editorial maintenance of our German website and support the international teams in content optimization.
• SEO & On-Page Optimization: You implement targeted measures to improve our search engine ranking and optimize existing content according to SEO criteria.

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Your Profile

• You are a matriculated student (m/w/d) in the field of Marketing, Communication Studies, Business Administration, or a comparable degree program.
• You are enthusiastic about technical products and have a strong interest in communication in the field of machinery and tools.
• You bring initial practical experience in the areas of social media, content creation, or content management systems (CMS).
• You have basic knowledge of MS Office.
• A structured, reliable, and independent working style characterizes you, while you are a team player with a hands-on mentality.
• You have very good German and good English skills in speech and writing.

Apply even if you do not meet all the requirements – for us, your personality is what counts, and we value supporting you in your development!

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Why Us?

• A look behind the scenes of an international, market-leading company that offers you the chance to apply your theoretical knowledge from your studies in practice.
• Many opportunities for shaping within the task as well as the possibility for personal development and further education.
• Flexible working hours by agreement.
• Active health management, including a subsidy for fitness studio membership.
• Travel expense reimbursement and free use of our E-charging stations.
• Positive, collegial working atmosphere.

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About Us

For 75 years, ROTHENBERGER has been one of the world's leading manufacturers of innovative, technologically sophisticated pipe tools and pipe processing machines in the plumbing, heating, climate, refrigeration, gas, and environmental technology sectors. With more than 6,000 products "Made by ROTHENBERGER," we offer a complete range for professional users. ROTHENBERGER understands itself as a partner of the trade for craftsmen and industry. An in-house production quota of approximately 60% and more than 200 patents and trademarks attest to the innovative strength of ROTHENBERGER products.