About the Position

Werkstudent (m/w/d) SEO / GEO

Gräfelfing

Teilzeit

Werkstudierende

About Us

PharmaSGP is a pharmaceutical company with a broad portfolio of leading over-the-counter (OTC) medications and other health products. Our portfolio includes the brand Baldriparan®, the number one herbal sleep aid in Germany, as well as pain brands Spalt®, Formigran®, Rubaxx® or Restaxil® and our newest brand pureSGP®. One of our founding visions has already become a daily reality for us: we are pioneers in the development of innovative pain therapies and high-quality pharmaceuticals. We rely on strong customer orientation combined with a very high quality standard.

Our mission: With natural enthusiasm for improving the quality of life of our patients, we offer the best individual solutions from our constantly growing product range for the treatment of chronic complaints – every day! To achieve this goal, we are looking for you right now!

Responsibilities

You want to work on how content will be found, understood, and used in search engines and AI-powered answer systems in the future? Then you are exactly right with us. In the field of Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), you will support us in further developing digital content so that it is helpful for users and at the same time can be properly categorized by classic search engines and generative search systems. You will combine content, data analysis, search intent and new developments around AI-based search.

You will assist in the optimization of web content for classic search engines and generative search and answer systems.
You will conduct keyword, topic, competitor, and search intent analyses and prepare relevant insights for SEO and GEO.
You will support the creation and optimization of content briefs with regard to user questions, search intent, content relevance, and AI-supported findability.
You will participate in on-page optimizations, for example, headings, texts, metadata, internal linking, and page structure.
You will analyze rankings, visibility, organic traffic, SERP developments and other relevant SEO and GEO metrics.
You will monitor search trends, Google developments and changes in generative search systems and derive possible opportunities for our content.
You will work closely with online marketing, content, product management and other internal teams and document insights, measures, tests, and results in a structured manner.

Requirements

You are in a (ongoing) degree program, for example, in Marketing, Communication, Media, Business Administration, Business Informatics, Computer Science, or a comparable degree program.
You are interested in SEO, Content, Online-Marketing, Search Engines, and Artificial Intelligence.
You want to understand how search is changing through AI and what this means for digital content, user questions, and visibility.
You are eager to learn about Generative Engine Optimization, test new approaches, and familiarize yourself with relevant tools and topics.
Basic knowledge of tools such as Google Search Console, Google Analytics, SISTRIX, Screaming Frog or comparable SEO and analysis tools is desirable but not required.
You work structured, carefully, independently and at the same time have team spirit, initiative, and willingness to learn.
You think analytically, enjoy researching, and can present information comprehensibly.
You have very good German skills and good English skills.

We Offer

Flexible working hours – for the optimal integration of your personal needs
Onboarding days & mentoring during the onboarding process – the best possible start with us from the beginning
A dynamic, growing environment and the chance to actively participate and develop
Regular company events – we celebrate our successes through varied events such as summer and Christmas parties or after-work events
Mobility – we make it mobile and support your health through bike challenges and company runs
Fruit basket, drinks, and coffee and tea
Garage parking spaces & roof terrace – for a stress-free commute & the opportunity for informal meetings on the terrace

About the Company

PharmaSGP is a leading pharmaceutical company with a broad portfolio of leading over-the-counter (OTC) medications and other health products. Our portfolio includes the brand Baldriparan®, the number one herbal sleep aid in Germany, as well as pain brands Spalt®, Formigran®, Rubaxx® or Restaxil® and our newest brand pureSGP®. We are pioneers in the development of innovative pain therapies and high-quality pharmaceuticals, relying on strong customer orientation combined with a very high quality standard.

Werkstudent (m/w/d) SEO / GEO

Job description