ASO Manager
Primary stack
Job description
About the Position
Vira Games, an independent game company specializing in the development and publishing of mobile games, is looking for an ASO Manager. This role involves developing organic traffic for mobile games, building an effective ASO strategy, and scaling products across different markets.
Responsibilities
- Optimize mobile game pages on Google Play, App Store, and Amazon to increase organic traffic and conversion.
- Work with metadata: keywords, localizations, and textual content.
- Develop, launch, and analyze A/B tests for graphics, videos, and texts.
- Monitor key ASO metrics, prepare analytics, and provide recommendations based on data.
- Analyze competitors, market trends, and identify new growth opportunities.
- Collaborate closely with Product, Design, and UA teams, and create specifications for creating creative materials.
Requirements
- Practical experience with ASO for App Store, Google Play, and Amazon.
- Proficiency in tools: AppTweak, Sensor Tower, Mobile Action, Console Experiments.
- Knowledge of SEO basics and text optimization for mobile search.
- Analytical skills: traffic analysis, CVR, keyword rankings.
- Understanding of visual storytelling in screenshots and the impact of graphics on conversion.
- Experience with launching A/B tests and forming hypotheses.
We Offer
Benefit Cafe: Freedom of choice - a personal budget for insurance, training, gym, or anything for your balance.
Achievement Bonuses: We value striving for excellence and teamwork, recognizing significant results, initiative, and real impact.
Remote First: Work from anywhere in the world; remote work is the standard, not the exception.
Business Impact: Minimum bureaucracy, maximum freedom of action, and the opportunity to implement your ideas.
Career Boost: Development of professional expertise, training, internal workshops, and strategic sessions.
Culture Driver: An atmosphere of a united team where success is the result of joint work.
About the Company
Vira Games is an independent game company specializing in the development and publishing of mobile games. Our team is a creative alliance that combines experience, creativity, drive, and professionalism.
Application Process
- Interview with the recruiter.
- Interview with the hiring manager.
- Test Task.
- Final interview.
- Offer.
Department
Marketing
Locations
Europe (Remote)
Remote Status
Fully Remote
© Vira Games. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
VIRA GAMES is a gaming company specializing in the development and publishing of mobile games. Our team is a creative alliance that combines experience, creativity, drive, and professionalism. We strive to create games that will be a source of joy and satisfaction for users of any age and gender from different parts of the world.Unleash your creativity with us!
