ASO/SEO Specialist

About the Position

We are looking for an experienced ASO/SEO & Organic Growth Specialist to join our team at Fintech Farm. You will be responsible for driving organic growth across multiple fintech products and markets by developing and executing ASO, SEO, SERM, and CRO strategies.

About Fintech Farm

We are a UK fintech creating successful neobanks in emerging markets in partnerships with local traditional banks. Our mission is to make banking services accessible, simple, and fun to use worldwide. Since our foundation in 2020, we’ve launched neobanks in Azerbaijan (2021), Vietnam (2023), Kyrgyzstan (2024), India (2025), Uzbekistan (2025), and Morocco (2026), with around 4 million customers collectively.

Why Fintech Farm is a Great Place to Be

• Customers: We always go above and beyond to provide an amazing customer experience. Banking doesn't have to be boring; we make our apps not just easy but fun to use.
• People: We have almost 300 employees, all business partners in our company with stock options. We work with strong individuals whom we empower and trust rather than micromanage. We always stay curious and open-minded.

Responsibilities

• Develop and execute ASO strategies for iOS and Android, including metadata, localization, creative assets, ratings, and reviews management.
• Own and optimize App Store and Google Play product pages across multiple markets.
• Plan, launch, and analyze A/B tests to improve app store conversion rates and organic visibility.
• Build and execute SEO, GEO, and AI SEO strategies to increase qualified traffic and user acquisition.
• Conduct keyword research, monitor rankings, and continuously optimize organic performance across products and markets.
• Develop and oversee SEO-focused content and blog strategies, from topic planning and content briefs to publication and performance analysis.
• Manage Search Engine Reputation Management (SERM), monitor brand mentions, and improve brand sentiment across search and review platforms.
• Drive CRO initiatives through funnel analysis, landing page optimization, experimentation, and user behavior insights.
• Monitor competitors, market trends, and algorithm updates to identify growth opportunities.
• Build and maintain dashboards, track KPIs, and continuously optimize strategies based on performance data.

Requirements

• 3+ years of hands-on experience in ASO and SEO, ideally working with high-traffic mobile applications.
• Strong understanding of App Store and Google Play ranking algorithms, optimization techniques, and best practices.
• Experience managing keyword strategies, content optimization, and organic growth initiatives across multiple markets.
• Proven experience with app ratings and reviews management, SERM, and reputation monitoring.
• Experience with CRO, A/B testing, funnel optimization, and data-driven decision-making.
• Strong analytical skills and experience with tools such as AppTweak, Ahrefs, AppFigures, BrandMentions, Google Analytics, Firebase, AppsFlyer, Adjust, or Amplitude.
• Excellent stakeholder management and communication skills, with experience coordinating cross-functional teams and external contractors.
• English level C1 or higher.
• Experience in fintech, banking, or multi-market digital products will be considered a strong advantage.

We Offer

• Competitive salary negotiable depending on experience and seniority level.
• Share options.
• Opportunity to shape organic growth across multiple live fintech products and new market launches.
• Full ownership of strategy and execution with direct business impact.
• Strong analytics culture and a highly talented international team.
• Fully remote work environment.
• We are still a start-up and more benefits are on the way.

About the Company

We are a UK fintech creating successful neobanks in emerging markets in partnerships with local traditional banks. Our mission is to make banking services accessible, simple, and fun to use worldwide. Since our foundation in 2020, we’ve launched neobanks in Azerbaijan (2021), Vietnam (2023), Kyrgyzstan (2024), India (2025), Uzbekistan (2025), and Morocco (2026), with around 4 million customers collectively.