B2B Content + Social Media Marketing Manager

About the Position

We are seeking a B2B Content + Social Media Marketing Manager to join our client's team, a renowned rewards marketplace. In this role, you will be instrumental in developing and implementing marketing initiatives that strengthen our brand, enhance audience engagement, and empower sales efforts.

Responsibilities

• Create and implement a content plan that aligns with the B2B buyer journey.
• Oversee the creation of high-quality content, including blog posts, whitepapers, case studies, eBooks, and newsletters.
• Ensure content is SEO-friendly and shared on the appropriate platforms.
• Transform long content into social media posts, short videos, and LinkedIn articles.
• Establish a strong brand presence on LinkedIn with both organic and paid content.
• Develop LinkedIn branding strategies for company executives.
• Monitor engagement, follower growth, and lead conversions from LinkedIn campaigns.
• Create a B2B YouTube strategy to highlight industry expertise and insights.
• Manage the production of video content, such as interviews, explainer videos, and webinars.
• Improve YouTube SEO (titles, descriptions, keywords, tags) for better visibility.
• Review YouTube performance data to enhance video marketing results.
• Develop lead nurturing workflows and automated email series in HubSpot.
• Improve lead segmentation, scoring, and tracking of the sales pipeline.
• Design landing pages and CTAs that drive conversions for LinkedIn and YouTube campaigns.
• Monitor marketing performance and campaign ROI with HubSpot analytics.
• Test ABM (Account-Based Marketing) campaigns to target enterprise clients.
• Create webinars and live video events to generate strong leads.
• Coordinate marketing activities with sales strategies to improve lead conversion.

Requirements

• 5+ years of experience in B2B marketing, specializing in social media strategy.
• Proven experience in creating and managing strong B2B brands and running successful marketing campaigns.
• Skilled in using HubSpot Marketing Hub and CRM (certifications are a bonus).
• Experienced in handling LinkedIn and YouTube for B2B brands.
• Skilled in using LinkedIn Ads and YouTube Ads to generate leads.
• Good understanding of SEO, LinkedIn algorithms, and YouTube video optimization.
• Great at writing LinkedIn posts, video scripts, and expert content.
• Analytical thinker with experience using Google Analytics, HubSpot dashboards, Looker, and LinkedIn analytics.
• Able to work in fast-moving B2B industries like SaaS, tech, or fintech.
• Fluent oral and written English is a must.

We Offer

• Remote work in an international company in the USA.
• Competitive salary in the USD.
• Opportunity to manage your work/life balance.
• Support for on-site and remote.
• Career and professional growth.
• Warm and friendly attitude to every specialist.

About the Company

Our client is a famous rewards marketplace that offers users encouragement to sign up for various products and services. They specialize in creating mutual value for advertisers through innovative advertising solutions.