B2B Content Specialist (Freelance)

About the Position

B2B Content Specialist (Freelance)

Pronet Gaming is looking for a freelance Content Specialist to help sharpen how we communicate our value, starting with our website. This project-based contract role will work closely with our Marketing Strategist to translate deep industry and operational expertise into clear, compelling messaging that resonates with B2B decision-makers. The immediate focus is rewriting and refining website content to better articulate who we are, what we do, and why it matters.

About the Company

ABOUT PRONET GAMING

Gaming operators looking for platform solutions need an omni-channel turnkey provider that truly understands their needs, wants, and challenges. That’s why the team at Pronet Gaming have been handpicked for their extensive B2C and B2B industry experience and local-market knowledge in the regions we serve – so that we can provide our clients with first-class service and guidance.

Since 1996, our approach to business has been centered around collaboration – working with our clients on a consultancy basis. Every member of our team is customer-focused and we’re committed to helping our operator clients achieve their specific strategic goals across global markets.

Responsibilities

Content Development

• Translate product capabilities, operator expertise, and platform value propositions into clear, compelling website copy that speaks directly to B2B decision-makers, including operators, partners, and prospective clients.
• Write, edit, and refine content across key website pages, including the homepage, product pages, solutions pages, and supporting content.
• Ensure all content aligns with the brand strategy, voice, and messaging framework.

Messaging & Positioning

• Turn complex iGaming, technology, and platform concepts into concise, benefit-led messaging.
• Develop messaging that supports lead generation, sales conversations, and broader commercial objectives.
• Help position Pronet Gaming clearly and competitively within the iGaming market.

Collaboration

• Work closely with the Marketing Strategist, Design Team, and Product Teams to ensure content aligns with the overall user experience and brand direction.
• Maintain a high editorial standard across all published content.
• Contribute to additional content projects as needed, including thought leadership, case studies, sales collateral, and campaign content.

Requirements

• Experience

  • 3–5 years' experience in a content, copywriting, or brand communications role.
  • Proven experience writing for B2B audiences, ideally within technology, SaaS, or platform-based businesses.
  • Experience within iGaming or another regulated industry is a strong advantage. Familiarity with how operators think and what they need to hear is highly valuable.
  • Comfortable working independently from a brief, managing your own workload, and delivering high-quality output.
  • A portfolio showcasing website copy, brand messaging, or conversion-focused content work.

• Mindset

  • Commercially curious, with a genuine interest in how messaging drives business outcomes.
  • A collaborative partner, not simply an executor, confident enough to challenge and improve a brief when needed.
  • Detail-oriented while maintaining pace and momentum within a growing brand team.

How You'll Work

This is a freelance contract role, so we're looking for someone who can hit the ground running. You'll work directly with our Marketing Strategist, making collaboration, curiosity, and strategic thinking just as important as strong writing skills.

Apply Now

Apply Now