B2B Digital Marketing Specialist (iGaming)

About the Position

We are seeking a B2B Digital Marketing Specialist (iGaming) to join our team in Bratislava, Slovakia. This role focuses on developing and executing B2B marketing strategies within the iGaming sector, leveraging AI proficiency and strong B2B marketing expertise.

Responsibilities

• Brand: Strengthen and grow the company’s brand presence and positioning in the B2B market.
• Inbound Leads: Plan and execute initiatives to generate inbound leads through content, SEO/GEO, paid advertising, social media, and email marketing.
• Content & Campaigns: Plan, create, and publish content and campaigns using modern AI tools.
• Channels: Manage the website, landing pages, LinkedIn, other social media, email, paid advertising, events/conferences, and PR.
• Test & Improve: Set ambitious goals, launch quickly, measure results, gather feedback, and continuously optimize.
• Coordination: Work with designers, developers, and external vendors as needed.
• Cross-functional Collaboration: Collaborate with product, sales, events, and leadership teams to align campaigns with business priorities.

Requirements

• Hands-on mindset: Comfortable with writing copy, using basic design tools, setting up campaigns, analyzing performance data, and delivering quickly.
• Strong iGaming market knowledge: Experience in B2B marketing for a technology company operating in iGaming.
• Solid B2B marketing expertise: Understanding of B2B marketing, longer sales cycles, account-focused targeting, trust-building through content, and collaboration with Sales.
• AI proficiency: Confident daily use of AI tools for content creation, research, creative work, analytics, and productivity.
• Results-driven and proactive: Comfortable setting ambitious goals, moving quickly, testing ideas, and taking ownership of results.
• Excellent English: Strong written and spoken English for working with a global audience.

Nice to Have

• Existing contacts: Among operators, aggregators, or other companies in the iGaming supply chain.
• SEO/GEO: Visibility in AI search results.
• Paid Social/Search: For B2B software companies.
• Marketing Automation: Experience with marketing automation tools.
• Basic Design Skills: Proficiency with Figma, Canva, or comfort using AI tools for images and video.

We Offer

• Professional and personal development.
• Opportunity to participate in projects remotely.
• Loyalty program.

About the Company

Digicode is a custom software, mobile app, and next-generation global technologies development company based in Dallas, Texas, with development centers in the US, Slovakia, and Ukraine.