B2B Events Lead

About the Position

B2B Events Lead

Join Netcompany in leveraging technological innovations to foster societal transformation. We are one of the fastest-growing technology companies, disrupting the marketplace and revolutionizing the way businesses operate. Our vision is to be the leading digital challenger in Europe while evolving the next generation of IT consulting.

We are seeking a commercially minded, proactive, and outcome-driven B2B Events Lead to join Netcompany UK’s high-performing marketing team based in London. Reporting directly to the Head of Marketing UK, you will be part of the team driving forward and executing Netcompany UK’s ambitious Go-to-Market (GTM) strategy and plan.

Responsibilities

• Be accountable for the success of the UK’s B2B event portfolio, from conception through to delivery and follow-up.
• Develop, curate, manage, and deliver B2B events for our core local market verticals: Digital Government, Healthcare, Defence, Tax & Customs, Transportation, Energy & Utilities, and more.
• Understand our clients, prospects, and target sectors, and identify the topics, formats, and experiences that will make senior decision-makers want to attend.
• Build a strong narrative and proposition for each event, driven internally and externally through marketing channels and enabling GTM Sector Leads to engage potential clients and prospects.
• Research, curate, and invite participants and invitation lists for tailored CXO roundtables and senior-level executive events in coordination with the GTM team.
• Work with GTM and Sales to identify the right accounts and prospects and ensure we get the right people in the room.
• Create and project-manage each B2B event with clear schedules and strong cross-functional briefs, setting and ensuring deadlines are met and coordinating between the Global and Local Marcom teams.
• Manage speakers, partners, agencies, suppliers, and other stakeholders to deliver a high-quality event experience.
• Manage and control individual B2B event budgets with the Head of Marketing UK.
• Ensure and track event ROI through close alignment with GTM Leads and the UK Sales Operations Lead, including engagement, leads, meetings, opportunities, and contribution to pipeline.
• Capture learnings from each event and use them to continually improve our B2B events program.

Requirements

• Extensive experience within B2B events or marketing, with a proven track record of delivering successful B2B events and strong experience in B2B lead generation.
• A natural understanding of what will interest, engage, and motivate senior B2B audiences.
• Commercial mind combined with strong management skills: able to connect the dots within the business and effectively manage stakeholders, projects, and budgets.
• Proven ability to take an event from idea and proposition through to audience generation, execution, and measurable commercial outcome.
• Excellent communicator and influencer: strong copywriting, clear written and verbal communication, impeccable face-to-face and phone manner, and strong interpersonal skills.
• Fast-paced problem-solver who is comfortable working in an “all-hands-on-deck” team environment.
• Self-starter with strong project-management experience and the confidence to take ownership and make decisions.
• Tech-savvy with good business acumen: strong computer skills and working knowledge of Microsoft 365, project-management platforms such as Notion, CRM, CMS, and Teams.
• Experience understanding and influencing the sales cycle, marketing funnel, and customer journey, combined with an outcome-driven attitude.
• Strong negotiation skills and experience managing digital marketing and event budgets.

Nice to Have

• B2B lead generation
• Event curation
• Audience development
• Marketing channels
• GTM strategy
• Sales cycle understanding
• Microsoft 365
• Notion
• CRM
• CMS
• Teams

We Offer

Benefits include

• Hybrid working model with some flexible working
• 25 days’ holiday
• Private Medical Health care via Vitality
• Pension contribution, Life Assurance
• Professional certifications supported as part of learning and development
• A range of retail discounts to enhance your lifestyle, encompassing restaurants, supermarkets, travel, leisure activities, and health and well-being services
• Access to our Employee Resource Groups, our groups represent diverse backgrounds and provide a platform for colleagues to connect, learn, and support one another

About the Company

We pride ourselves on our entrepreneurial spirit and our capacity for doing things differently. Our culture is built on fostering low bureaucracy, emphasizing high agility, and promoting flexibility, enabling everyone to contribute their best.

Our journey began in the UK with the acquisition of Hunter Macdonald in 2017. As one of Northern Europe's most accomplished IT companies, we have expanded our headcount globally to 7400+ employees and have offices in the UK, Denmark, Norway, Poland, Holland, and Vietnam.

We are a Disability Confident Employer and are committed to creating an inclusive and diverse environment that celebrates every individual. Our recruitment processes are based on individual merit. If you require any reasonable adjustments or additional support during the interview process, please email HR Team at [email protected] for assistance.

Workplace

London, United Kingdom