B2B Events Lead
Primary stack
Nice to have's
Job description
About the Position
B2B Events Lead
- Full-time
We’re looking for a commercially minded, proactive and outcome-driven B2B Events Lead to join Netcompany UK’s high-performing marketing team.
Based in London and reporting directly to the Head of Marketing UK, you’ll be part of the team driving forward and executing Netcompany UK’s ambitious Go-to-Market (GTM) strategy and plan.
We’re looking for someone with the experience and judgement to understand what kinds of events will genuinely attract and appeal to our B2B clients and prospects, and deliver the creativity, organisation and commercial focus to bring those ideas to life.
Responsibilities
- Be accountable for the success of the UK’s B2B event portfolio, from conception through to delivery and follow-up.
- Develop, curate, manage and deliver B2B events for our core local market verticals: Digital Government, Healthcare, Defence, Tax & Customs, Transportation, Energy & Utilities, and more.
- Understand our clients, prospects and target sectors, and identify the topics, formats and experiences that will make senior decision-makers want to attend.
- Build a strong narrative and proposition for each event, driven internally and externally through marketing channels and enabling GTM Sector Leads to engage potential clients and prospects.
- Research, curate and invite participants and invitation lists for tailored CXO roundtables and senior-level executive events in coordination with the GTM team.
- Work with GTM and Sales to identify the right accounts and prospects and ensure we get the right people in the room.
- Create and project-manage each B2B event with clear schedules and strong cross-functional briefs, setting and ensuring deadlines are met and coordinating between the Global and Local Marcom teams.
- Manage speakers, partners, agencies, suppliers and other stakeholders to deliver a high-quality event experience.
- Manage and control individual B2B event budgets with the Head of Marketing UK.
- Ensure and track event ROI through close alignment with GTM Leads and the UK Sales Operations Lead, including engagement, leads, meetings, opportunities and contribution to pipeline.
- Capture learnings from each event and use them to continually improve our B2B events programme.
Requirements
- Core Skills:
- Extensive experience within B2B events or marketing, with a proven track record of delivering successful B2B events and strong experience in B2B lead generation.
- Commercial mind combined with strong management skills: able to connect the dots within the business and effectively manage stakeholders, projects and budgets.
- Proven ability to take an event from idea and proposition through to audience generation, execution and measurable commercial outcome.
- Excellent communicator and influencer: strong copywriting, clear written and verbal communication, impeccable face-to-face and phone manner, and strong interpersonal skills.
- Fast-paced problem-solver who is comfortable working in an “all-hands-on-deck” team environment.
- Self-starter with strong project-management experience and the confidence to take ownership and make decisions.
- Tech-savvy with good business acumen: strong computer skills and working knowledge of Microsoft 365, project-management platforms such as Notion, CRM, CMS and Teams.
- Experience understanding and influencing the sales cycle, marketing funnel and customer journey, combined with an outcome-driven attitude.
- Strong negotiation skills and experience managing digital marketing and event budgets.
Nice to Have
- Secondary Skills:
- Event curation
- Audience development
- Marketing channels
- GTM strategy
- Sales cycle
- Marketing funnel
- Customer journey
- Microsoft 365
- Notion
- CRM
- CMS
- Teams
We Offer
- Hybrid working model with some flexible working
- 25 days’ holiday
- Private Medical Health care via Vitality
- Pension contribution, Life Assurance
- Professional certifications supported as part of learning and development.
- A range of retail discounts to enhance your lifestyle, encompassing restaurants, supermarkets, travel, leisure activities and health and well-being services.
- Access to our Employee Resource Groups, our groups represent diverse backgrounds and provide a platform for colleagues to connect, learn, and support one another.
About the Company
Join Netcompany in leveraging technological innovations to foster societal transformation.
As one of the fastest growing technology companies, we are disrupting the marketplace and revolutionizing the way businesses operate. Our vision is to be the leading digital challenger in Europe whilst evolving the next generation of IT consulting.
Operating across both public and private sectors, we offer a comprehensive range of services from product design and engineering, digital strategy, data services & management (Machine Learning and AI), cloud migration to program delivery and service operations, our offerings are designed to meet diverse business needs.
At Netcompany, we pride ourselves on our entrepreneurial spirit and our capacity for doing things differently. Our culture is built on fostering low bureaucracy, emphasizing high agility and promoting flexibility, enabling everyone to contribute their best.
Our journey began in the UK with the acquisition of Hunter Macdonald in 2017. As one of Northern Europe's most accomplished IT companies, we have expanded our headcount globally to 7400+ employees and have offices in UK, Denmark, Norway, Poland, Holland and Vietnam.
Netcompany is committed to providing an inclusive and barrier-free recruitment process for anyone wishing to apply for a job with us. We operate a Disability Confident Interview Scheme which means that we offer guaranteed interviews to all applicants with a disability who meet the minimum criteria for a role. Applicants are asked to opt in, so please let us know if you wish your application to be considered under this scheme.
If you need any reasonable adjustments or extra support during the recruitment process, please contact us at [email protected].
© Netcompany Poland. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
IT Services
About the Company Netcompany is an international IT consultancy with over 9000 employees across more than 10 countries. The company's headquarters are located in Copenhagen, Denmark. Netcompany specializes in delivering business-critical strategic IT projects that drive digital transformation. Products, Services & Tech Stack Core Solutions: Business-critical strategic IT projects that accelerate digital transformation. Technologies & Frameworks: Specific platforms, languages, or tools are not mentioned in the provided text. Project Scope & Target Clients Client Base: The target verticals or client types served are not specified. Engineering Scale: The scope and complexity of engineering projects are not mentioned.
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