B2B Paid Media Specialist

About the Position

We are looking for an experienced, hands-on Freelance B2B Paid Media Specialist to manage and optimize paid social campaigns for an established B2B technology company.

You will work closely with the Demand Generation team to improve campaign performance across the customer journey, with a strong focus on driving pipeline. This role combines hands-on campaign execution and optimization with strategic recommendations.

Responsibilities

• Manage and optimize paid social campaigns across LinkedIn, Meta/Facebook, and Reddit.
• Monitor campaign performance, budgets, pacing, and bid strategies.
• Build and launch campaigns using creative and copy supplied by internal teams.
• Continuously test and optimize audiences, targeting, placements, and creative.
• Identify opportunities to improve campaign efficiency and performance.
• Support conversion tracking, measurement, and reporting.
• Recommend paid social strategies that support broader demand generation and pipeline goals.
• Collaborate with internal Demand Generation, Creative, and Web teams.
• Proactively share platform trends, insights, and optimization opportunities.

Requirements

• Strong hands-on experience in B2B SaaS or B2B technology paid social.
• Deep expertise in LinkedIn Ads and Meta Ads.
• Experience managing meaningful paid media budgets.
• Strong understanding of B2B demand generation and full-funnel marketing.
• Strong analytical and campaign optimization skills.
• Ability to work independently while communicating proactively with stakeholders.

Nice to Have

• Experience with Reddit Ads is highly desirable.
• Experience with 6sense, StackAdapt, programmatic display, CTV, or podcast advertising is an advantage.

This is a hands-on paid social role and does not include paid search responsibilities.

About the Company

[Company description if present]