B2B Product Marketing Manager

About the Position

We're seeking a passionate and experienced B2B Product Marketing Manager to join our dynamic marketing team at Boostr. Reporting to the Sr. Director of Marketing, you'll play a key role in shaping our go-to-market strategies while driving the success of our SaaS products. You'll collaborate across departments to ensure alignment and bring the voice of the customer into every decision. The ideal candidate excels in storytelling, has a deep understanding of target audiences, and knows how to craft compelling messaging that drives growth and product adoption.

Responsibilities

• Vertical Strategy Development: Architect a laser-focused product marketing plan tailored to the retail, convergence, digital, audio, and other sectors. Drive customer acquisition and grow Boostr’s presence within these high-impact verticals.
• Domain Expertise: Become the go-to expert for Boostr. Shape our messaging and product positioning across every channel with deep market knowledge.
• Customer Research: Conduct hands-on customer research to understand personas, jobs-to-be-done, and how Boostr simplifies ad media management for companies. Shape product development and refine messaging.
• Messaging and Positioning: Develop compelling messaging that resonates with customers and prospects in key verticals. Test, refine, and optimize to ensure impactful messages at every stage of the buyer and customer journey.
• Sales Enablement: Create high-impact materials like presentations, solution briefs, case studies, and competitive analyses to arm the sales team.
• Competitive Intelligence: Provide battle cards, training sessions, and key insights to help the sales team differentiate Boostr’s solutions and win deals.
• Market Intelligence: Conduct thorough market research to identify customer needs, pain points, and buying behaviors.
• Go-to-Market (GTM) Strategy: Plan and execute product launches and new feature releases. Analyze performance and fine-tune for better results.
• Content Creation: Develop thought leadership content, including blog posts, webinars, and white papers.
• Customer Insights: Gather and analyze customer feedback to identify areas for product improvement and communicate insights to product and development teams.
• Partnerships: Support the development and execution of go-to-market strategies for new key strategic partnerships, including messaging, positioning, and promotional campaigns.
• User Onboarding and Adoption: Develop and implement strategies to drive user engagement and adoption of the Boostr product.

Requirements

• 5-7 years of product marketing experience at a B2B SaaS company
• Experience working in media companies, particularly those in the digital advertising and publishing industries.
• Proven track record of creating (or refining) go-to-market strategies and working cross-functionally to execute against them
• Writing ability: Experience with short-form and long-form content
• Product marketing depth: Core competencies in positioning, messaging, launch management, and partner marketing

Nice to Have

• Storytelling: Ability to connect customer pain points to Boostr’s solutions with a clear, compelling narrative
• Execution-Oriented: Focused on results and getting things done
• Proven Experience: Hands-on product marketing experience in fast-paced, early-stage B2B startups, ideally in SaaS environments
• Distribution Expertise: Track record of executing distribution strategies that get results
• ROI-Focused: Methodical approach to developing hypotheses, setting clear KPIs, and proving the ROI of work

We Offer

• Competitive salary and benefits package
• Opportunity to work on cutting-edge SaaS products
• Collaborative and supportive work environment
• Flexible work arrangements (remote)
• Professional development and growth opportunities

About the Company

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Our Values

• Solve Problems
• Innovate
• Move Fast
• Be Honest
• Stay Humble
• Boost the Team

We offer a competitive benefits package and the flexibility to work in the way that works best for you.

• Stock Options
• Unlimited Paid Time Off
• Flexible Work Environment
• Low-cost Medical & Dental Plans
• 401K Plan
• Pre-tax Transit

How To Apply

Please submit your resume and cover letter to [email protected]