Brand & Creative Manager

About the Position

We are seeking a Brand & Creative Manager for our financial services sector to lead rebranding and PR strategy, with a focus on AI messaging. This role is part of a three-person marketing leadership team and requires someone with an impeccable aesthetic sense and a proven track record of leading rebranding processes in large organizations.

Responsibilities

• Brand Strategy & Rebranding (Priority): Lead the brand strategy and create a new Brand Book for the Financial Services division. Own the messaging architecture, visual system, and templates.
• Quality Gatekeeper (Veto Authority): Every piece of customer-facing output (human-made or AI-generated) must pass your quality gate. You have full decision-making power and real veto authority before anything is published externally.
• PR & Market Communication Management: Develop and execute the PR strategy with a special focus on positioning our AI expertise and communicating our integration within the investment group. Unify social media communications and measure their effectiveness.
• Directing AI in Creative Workflows: Set the direction for AI-assisted creative production: define what good looks like, where AI is used and where it isn't, and how generated output is reviewed.
• Website Transfer Co-lead: Co-lead the website transfer and rebuild for the sector, overseeing the brand, narrative, and content architecture.
• Functional Leadership: Act as the functional chapter lead for content and creative specialists embedded across product teams. You won't have direct reports initially, but you will enforce standards, conduct reviews, and develop their craft.

Requirements

• B2B Leadership Experience: 6+ years of commercial experience in roles such as Brand Manager, Creative Director, or PR/Communication Manager within a B2B environment (technology, enterprise software, or financial services). Experience working in a large corporate structure (Enterprise) is required.
• Rebranding & Strategy: Proven track record of independently leading comprehensive rebranding programs end-to-end (from strategy to visual system to rollout and C-level stakeholder management).
• Creative Judgment & Quality Gatekeeper: You possess outstanding taste and can substantively defend quality. You know how to say "no" credibly – both to senior leadership and to high-volume AI-generated content. During the interview, expect a portfolio conversation focused not just on what you shipped, but what you rejected and why.
• Toolchain & AI Fluency: Fluent command of the modern brand/creative toolchain (brand asset management, DAM, review tools, CMS fundamentals). Working literacy in AI creative tools (image generation, LLMs) deep enough to set standards and judge output without needing to be the daily producer.
• PR & Narrative: Exceptional PR communication skills, media relations experience, and expertise in building thought-leadership narratives. Understanding of AI concepts sufficient to craft coherent "AI messaging" for the market.
• Language Proficiency: Native Polish and fluent, advanced English (min. C1) – mandatory for international collaboration.

Nice to Have

• Experience in Financial Services or other highly regulated industries.
• Experience leading website replatforming or migration projects.
• Willingness to travel occasionally.

We Offer

• Private medical care with Allianz – access to specialists and diagnostic tests for you and your loved ones.
• Cafeteria system – you can choose full funding for a Multisport card or allocate funds to culture, leisure, sports, and shopping.
• Hybrid work model (after the onboarding period: 2 days remote, 3 days in the office).
• Access to advanced AI tools and Google Workspace.
• Collaboration with diverse competency teams, allowing you to learn new technologies and expand your IT knowledge.
• Professional growth and a real impact on business decisions.

About the Company

As a provider of innovative IT systems for the financial sector, we are committed to delivering cutting-edge solutions that drive the industry forward. Our team is dedicated to excellence, and we are looking for a Brand & Creative Manager who shares our passion for innovation and quality.

Important: Please make sure to attach your portfolio to your application (as a link or file). Share your projects with us – we want to see not only the final shipped work but also understand your decision-making process and aesthetic sense.