Brand consultant

About the Position

We are seeking a seasoned Brand Consultant to refine and elevate our brand's identity within the gaming and financial technology sectors. Our client, a renowned rewards marketplace, offers users incentives for engaging with various games, products, and services. They excel in creating mutual value for users and advertisers through innovative advertising solutions.

Responsibilities

Brand Strategy Development

• Improve how the brand is positioned in the market, including its mission, values, and communication style, based on research.
• Organize product and service offerings so they all fit under a clear and unified brand identity.
• Create strategies that make the brand stand out and become a leader in its industry.

Brand Guidelines & Identity

• Develop clear brand guidelines that define logo usage, fonts, colors, and overall visual style.
• Create messaging frameworks to ensure all communication is consistent across different platforms.
• Make sure our brand story connects with customer expectations and cultural trends.

Implementation & Optimization

• Work with marketing, design, and leadership teams to put brand strategies into action.
• Conduct training sessions to help teams maintain brand consistency in their work.

Requirements

• Minimum of 7 years' experience in brand consulting or a similar role with a strong B2C focus.
• Proven track record of successful brand strategy development and implementation.
• Experience working in a branding agency, consulting firm, or corporate brand management is a plus.
• Deep knowledge of positioning a brand, telling its story, and connecting with the right audience.
• Skilled in using project management tools (Asana, Trello, and Monday.com) to organize and track work efficiently.
• Experienced with branding tools like Figma, Adobe Creative Suite, and brand guideline templates to create and maintain a strong brand identity.
• Skilled in researching markets, identifying customer groups, and analyzing trends.
• Ability to use data to measure brand success and understand consumer behavior.
• Strong leadership skills to work with different teams and get everyone on the same page.
• Capable of handling multiple branding projects at once, even with tight deadlines.
• Strong analytical skills with the ability to interpret market data effectively.
• Excellent communication and interpersonal abilities.
• Familiarity with the eCommerce, retail, fintech, or consumer tech industries is a plus.
• Good oral and written English is a must.

We Offer

• Remote work in an international company in the USA.
• Flexible paid time off (PTO).
• Competitive salary in the USD.
• Flexible working hours to help you manage your work/life balance.
• Support for on-site and remote.
• Career and professional growth.
• Warm and friendly attitude to every specialist.

About the Company

Our client is a famous rewards marketplace that offers users encouragement for signing up for various games, products, and services. They specialize in creating mutual value for their users and advertisers through innovative advertising solutions.