Brand Manager (Strategic Ownership)
Primary stack
Nice to have's
Job description
About the Position
King Group - a product company in the iGaming sector, operating in the markets of Ukraine and Tier 1. We develop brands in a dynamic and regulated environment, where the speed of decisions and the quality of marketing directly impact the product's market position. Our team focuses on creating strong brands and scaling them through comprehensive marketing approaches. We are looking for a Senior Brand Manager who will take ownership of brand development in the Ukrainian market: from strategy formation to influencing key business metrics.
Responsibilities
- Responsibility for brand strategy and product positioning in the Ukrainian market;
- Formation of the long-term development vector of the brand considering regulatory restrictions;
- Influence on key business metrics: brand awareness, share of voice, market share, effectiveness of brand campaigns;
- Participation in decision-making regarding go-to-market, communication strategy, and product development;
- Work at the intersection of marketing, product, and business.
Requirements
- Experience in marketing, 5+ years;
- Experience working with production and creative studios/teams;
- Experience in developing and implementing marketing strategies;
- Knowledge of social media and experience in using them in advertising campaigns;
- Experience in conducting market, competitor, and customer analysis for developing effective marketing and sales strategies for products;
- Knowledge of the principles and methods of branding, marketing, and sales in the online environment;
- Excellent communication and analytical skills.
We Offer
- Absence of bureaucracy in decision-making processes and the ability to directly influence the product/project.
- Opportunity to learn – or teach (we have internship and mentorship projects).
- Supportive environment and a team with which you can create truly cool products that change the market.
- Salary at the level of the IT-/iGaming-market and a full social package (medical insurance, therapist consultations, gym compensation, lunches with delivery and compensation, etc.).
- A comfortable office in the center of Kyiv (walking distance from Zvirynetska/Lybidska) with a green panoramic terrace. The blackout problem is solved 100%.
About the Company
King Group is a product company in the iGaming sector, operating in the markets of Ukraine and Tier 1. We develop brands in a dynamic and regulated environment, where the speed of decisions and the quality of marketing directly impact the product's market position. Our team focuses on creating strong brands and scaling them through comprehensive marketing approaches.
How to Apply
Send your resume and portfolio with completed cases or examples of work.
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© King Group. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Вітаємо в King Group — місці, де зустрічаються найкращі люди з IT та гемблінг-індустрії, щоб разом робити дивовижні речі.Один із лідерів українського iGaming-ринку, King Group сьогодні має команду в понад 500 співробітників і створює продукти, якими щодня користуються більше 2 мільйонів клієнтів по всьому світу. Від маленької gamedev-студії, заснованої в 2012 році кількома ентузіастами, до одного з найбільших в індустрії платників податків і роботодавців, — це історія King Group, яку ми продовжуємо писати разом, із азартом і натхненням.