Business Development Manager– Mobile Media Buying

About the Position

Admitad Mobile is looking for a hands-on Business Development Manager– Mobile Media Buying to own day-to-day mobile arbitrage media buying across markets. This is an ROI-driven role focused on direct, immediate returns. The individual will identify profitable spreads, launch and test traffic at pace, and make fast calls on optimising, scaling, and pausing campaigns. He/She will work directly with traffic platforms and alongside the in-house analyst to turn performance data into timely decisions.

Responsibilities

• Research and Spread Identification

  • Identify high-paying offers and monetisation channels such as search feeds, native ad widgets, lead-generation, and mobile offers.
  • Calculate EPC, payout, and margin per geo to set maximum buy-side CPC / CPI caps.
  • Track global market opportunities primarily in India, SEA, LATAM, and emerging Geo’s.

• Campaign Launch and Traffic Buying

  • Plan, launch, and manage campaigns on multiple platforms (partnered).
  • Configure targeting (geo, demographics, device, OS, placements) to find underpriced traffic.
  • Run structured creative and angle tests with high-volume variations to lower CPC and lift CVR.
  • Maintain a weekly testing calendar and deliver agreed test velocity.

• Routing and Monetisation

  • Coordinate landing pages, bridge pages, and feed setups to maximise revenue per visitor.
  • Work with partners on tracking, post backs, and attribution accuracy.
  • Monitor traffic quality, fraud signals, and compliance with platform policies.

• Optimisation and Scaling

  • Review performance daily (spend, revenue, ROI, EPC, CPC, CVR).
  • Cut losers fast using predefined stop-loss rules.
  • Scale winners by raising budgets before audience fatigue or rising costs erode margin.
  • Own campaign-level P&L and deliver against ROI and margin targets.

• Platform and Partner Management

  • Build relationships with platform reps, networks, and publishers to secure better rates, early access, and support.
  • Escalate policy, account, and tracking issues quickly.

• Reporting and Collaboration

  • Share weekly and monthly performance reports, learnings, and scale plans.
  • Document winning plays (geos, angles, creatives, sources) to build a repeatable playbook.

Requirements

• 4–6 years of hands-on media buying or performance marketing experience; mobile arbitrage, affiliate, or Ad network background strongly preferred.
• Proven record of managing significant daily ad spend at positive ROI.
• Strong command of EPC, CPC, CPI / CPA, CVR, ROI, and margin calculations.
• Hands-on experience with OEM platforms and in-app/OEM DSPs.
• Working knowledge of tracking tools (trackers, postbacks, MMPs).
• Comfortable making fast, data-backed decisions under uncertainty.
• Strong Excel / Google Sheets and dashboard fluency.

Nice to Have

• Experience in APAC/Global markets.
• Exposure to search feed, lead-gen, or app install arbitrage.
• Understanding of ad fraud detection and traffic quality controls.
• Experience working with an in-house analyst on testing frameworks.

We Offer

• Work in the international company.
• Corporate education courses and trainings, meetups, and conferences.
• Voluntary health insurance after probation period.
• We promote a healthy lifestyle and encourage employees with a special fitness reimbursement policy.
• Effective onboarding program for a better start.
• Corporate events and team buildings.

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Location: Gurugram, India

Employment Type: FULL_TIME

Salary: UNKNOWN EUR, RUB, USD per MONTH

Categories: Business Development, Sales