Category Analyst (Executive)

About the Position

Category Analyst (Executive)

Location: London, United Kingdom

Contract Type: Permanent

Career Level: Non-management

Functions: Marketing

Salary Range: Competitive salary

---

Why Marketing?

We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we're operating in a rapidly shifting landscape and it's these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing.

---

Why BAT?

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.

We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross functional teams connecting with industry leaders and expanding your professional network.

Join us at BAT, where purpose meets possibility, and your career story unfolds.

---

A Better Tomorrow

Building a Smokeless World is no small feat-it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.

Strategy and Purpose

Brand and Innovation

---

Category Analyst (Executive)

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco UK has an exciting opportunity for a Category Analyst in Chiswick, London.

The Category Analyst, working closely with the customer-facing team (Category Manager and Key Account Manager) and internal stakeholder will turn shoppers, market and category insights into compelling growth opportunities. The role holder is expected to use data, trends and commercial thinking to support the business to influence decision-making, shape winning category strategies and deliver standout performance for BAT and our Customers.

This is a commercially focused Category Growth role, centred on insight, influence and customer relationship. The role holder is expected to combine analysis with actions, supporting the category manager and working autonomously partnering with teams across the business uncovering opportunities and making a real impact on category growth and customer success.

---

Responsibilities

• Supporting range reviews, helping protect core business and drive new product development (NPD) opportunities.
• Helping the customer facing team in building strong relationships with buyers and external partners to support category decision-making.
• Building strong relationships with buyers and external partners to support category decision making.
• Bringing the voice of the retailer into internal strategy discussions.
• Creating clear, concise reports and presentations using retailers’ tools (e.g. Nielsen, HIVE).
• Complying and implementing activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.

---

Requirements

• Core Skills:

  • Experience in: category analyst / executive roles, working in fast-paced companies, working with nicotine and Impulse FMCG categories.
  • Strong analytical skills and high confidence working with data (Excel is essential).
  • Ability to turn insight into clear compelling storytelling.
  • Quantitative and qualitative analysis.
  • Strong communication skills with the ability to influence partners.

• Nice to Have:

  • Experience working with Convenience Channels retailers and Co-Op.

---

We Offer

• Market leading annual performance bonus (subject to eligibility)
• Range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
• Access to online learning platforms and personalized growth programs to nurture your leadership skills.
• Continuous improvement within a transformative environment, preparing for ongoing changes.

---

About the Company

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.

---

Values

At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.

• Truly inclusive
• Do the right thing
• Love for our consumer
• Passion to win
• Empowered through trust
• Stronger together

---

Take Control of Your Future with BAT

At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers. We believe that everyone has a place in our organization. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.

We believe in you. Join us at BAT, where purpose meets possibility, and your career story unfolds.

---

Benefits

At our core, we understand your best work happens when you feel fully supported. Our meticulously designed reward and benefits package are shaped to acknowledge your contributions and to magnify your impact. As you grow, so do we.

Social Wellbeing

Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.

Emotional Wellbeing

Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.

Physical Wellbeing

Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.

Financial Wellbeing

Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.

---

Apply Now

Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.