Category Analyst (Executive)

About the Position

Category Analyst (Executive)

British American Tobacco UK has an exciting opportunity for a Category Analyst in Chiswick, London

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

The Category Analyst, working closely with the customer-facing team (Category Manager and Key Account Manager) and internal stakeholders, will turn shopper, market, and category insights into compelling growth opportunities. The role holder is expected to use data, trends, and commercial thinking to support the business in influencing decision-making, shaping winning category strategies, and delivering standout performance for BAT and our Customers.

This is a commercially focused Category Growth role, centered on insight, influence, and customer relationships. The role holder is expected to combine analysis with actions, supporting the category manager and working autonomously with teams across the business to uncover opportunities and make a real impact on category growth and customer success.

Responsibilities

• Supporting range reviews, helping protect core business, and driving new product development (NPD) opportunities.
• Helping the customer-facing team build strong relationships with buyers and external partners to support category decision-making.
• Building strong relationships with buyers and external partners to support category decision-making.
• Bringing the voice of the retailer into internal strategy discussions.
• Creating clear, concise reports and presentations using retailers’ tools (e.g., Nielsen, HIVE).
• Complying and implementing activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work, and fire protection, and internal EHS or Sustainability standards and procedures.

Requirements

• Experience in: category analyst/executive roles, working in fast-paced companies, working with nicotine and Impulse FMCG categories.
• Strong analytical skills and high confidence working with data (Excel is essential).
• Ability to turn insights into clear, compelling storytelling.
• Quantitative and qualitative analysis.
• Strong communication skills with the ability to influence partners.

Nice to Have

• Experience working with Convenience Channels retailers and Co-Op.

We Offer

• Market-leading annual performance bonus (subject to eligibility).
• A range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
• Access to online learning platforms and personalized growth programs to nurture your leadership skills.
• Continuous improvement within a transformative environment, preparing for ongoing changes.

About the Company

At BAT, we’re committed to more than just jobs; we’re dedicated to purposeful careers. We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

We champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, color, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you in performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimizing your prospects of success by making suitable arrangements so that you may showcase your full potential.

Apply Now

Join us at BAT, where purpose meets possibility, and your career story unfolds.