Content & Creator Manager - Influencer Marketing

About the Position

We are seeking a dynamic Content & Creator Manager to lead influencer marketing initiatives and develop new opportunities in creator growth and monetization. This role involves managing end-to-end influencer marketing campaigns, identifying and developing new opportunities across Creator Growth & Monetisation (CG), YouTube channels, content IPs, and AnyCreator Stream (YouTube Live Streaming). The ideal candidate should be comfortable working with brands, agencies, creators, YouTube channels, and internal teams, with a strong understanding of how creators and content can be transformed into scalable business opportunities.

Responsibilities

Influencer Marketing & Creator Management

• Manage end-to-end influencer marketing campaigns across platforms and creator categories.
• Work closely with creators and influencers for campaign briefings, content development, deliverables, timelines, and execution.
• Identify relevant creators based on brand objectives, audience, content category, and campaign requirements.
• Support creator negotiations, commercials, contracting, and campaign coordination.
• Work closely with internal Influencer Marketing, Strategy, Operations, and Account teams to ensure smooth campaign delivery.
• Build and maintain strong relationships with creators, talent managers, and creator networks.
• Identify new and emerging creators who can be developed into long-term brand partners.

Creator Growth & YouTube Channel Development

• Support the growth of the Creator Growth & Monetisation (CG) business by identifying and onboarding relevant YouTube channels, publishers, and content partners.
• Conduct outreach to YouTube creators, publishers, and channel owners to explore potential partnerships with AnyMind.
• Evaluate channels based on content quality, audience, scale, monetization potential, and brand suitability.
• Identify opportunities to monetize creator and publisher ecosystems through advertising, brand integrations, content partnerships, and other revenue streams.
• Build a strong pipeline of YouTube channels and content partners across relevant categories.
• Develop long-term relationships with creators and publishers beyond individual campaigns.

AnyCreator Stream & YouTube Live

• Support the development and growth of AnyCreator Stream, AnyMind’s YouTube Live Streaming solution.
• Identify and onboard relevant YouTube Live creators and gaming/content channels onto the platform.
• Build relationships with streamers and understand their content, audience, and monetization requirements.
• Explore opportunities for brands to integrate with live-streaming creators through sponsorships, branded integrations, and customized formats.

Outreach & Business Opportunity Development

• Proactively conduct outreach to creators, YouTube channels, publishers, agencies, and potential partners.
• Build and maintain a structured pipeline of creator, channel, and content partnership opportunities.
• Explore new categories, creator segments, and markets that can contribute to the growth of the Content & Creator business.
• Participate in client discussions, pitches, and solution development where creator/content expertise is required.
• Work with the leadership team to identify new business opportunities across Influencer Marketing, Creator Growth, YouTube, Live Streaming, and Affiliate/Commerce-led solutions.
• Support proposal development and commercial discussions when required, while the primary focus remains on opportunity identification and ecosystem development.

Requirements

• 3–6 years of experience in Influencer Marketing, Digital Media, YouTube, Creator Management, Content Partnerships, MCNs, or the broader creator economy.
• Strong understanding of the Instagram & YouTube and creator ecosystem.
• Experience working directly with creators, influencers, publishers, or talent managers.
• Hands-on experience in managing influencer marketing campaigns and creator deliverables.
• Understanding of YouTube channel monetization, content formats, and creator business models.
• Strong communication, relationship-building, and outreach skills.
• Ability to identify opportunities and convert creator/content relationships into potential business opportunities.
• Good understanding of brand integrations, sponsorships, and branded content.
• Strong project management skills with the ability to manage multiple creators, campaigns, and stakeholders simultaneously.
• Comfortable working in a fast-paced environment with evolving priorities.

Nice to Have

• Existing relationships with YouTube creators, publishers, gaming creators, or content partners.
• Experience with YouTube MCNs / channel management.
• Experience with YouTube Live Streaming or gaming content.
• Understanding of creator monetization, content IPs, and publisher partnerships.
• Exposure to affiliate marketing, creator commerce, or performance-led creator solutions.
• Experience working with creator platforms, talent agencies, or digital media companies.
• Strong interest in emerging creator formats, AI-led content, and new monetization models.

We Offer

• Opportunity to work across Influencer Marketing, YouTube, Creator Growth, and Live Streaming.
• Direct exposure to creators, publishers, brands, and the broader digital content ecosystem.
• Opportunity to help build and scale new creator-led business opportunities within AnyMind.
• Exposure to emerging areas such as YouTube Live, creator monetization, content IPs, and creator commerce.
• A role that combines creator management, campaign execution, ecosystem development, and strategic opportunity building.

Additional Benefits

• Competitive salary
• Annual paid leaves (30 days which includes casual leave, sick leave, and earned leave)
• All-hands Meeting (after probation)
• Flexible working environment
• Over and above Health Insurance for self, spouse, two children. Insurance Premium amount borne by the company
• Working hours: 10 am - 6:30 pm (Mon - Fri)
• Online and offline company events (TGIF, birthday, and holiday events, etc.)
• Fun events at the office

About the Company

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