Content Marketing Manager
Primary stack
Nice to have's
Job description
About the Position
Imagine Live is one of the fastest-growing companies in the iGaming sector and is seeking a Content Marketing Manager to help shape how our brand communicates with operators and partners.
This is not a typical copywriting position. We are looking for someone who follows industry news, analyzes competitors, understands products well, and can turn their knowledge and analysis into content.
The candidate should combine excellent written communication skills with strategic thinking, research capabilities, and a creative approach.
Department
Studio Operations Department
Work Location
Yerevan, Armenia
Job Type
Shift Work
Minimum Experience
Senior Specialist
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Benefits
Responsibilities
- Create engaging content for LinkedIn, Facebook, Instagram, the company website, and other communication platforms.
- Write and edit high-quality B2B content in English, including social media posts, blog articles, website texts, case studies, interviews, and marketing materials.
- Research iGaming industry news, competitor activities, market developments, and emerging topics.
- Collaborate closely with Product, Sales, and Marketing teams to understand our products deeply and uncover their unique advantages.
- Transform game features and business benefits into impactful stories and effective marketing messages.
- Create content that meets SEO requirements based on keyword research and best practices for content optimization.
- Prepare and edit press releases and other corporate communication materials as needed.
- Support employer branding initiatives and create content for Life at Imagine Live communication channels.
- Propose new content ideas, campaign concepts, and storytelling approaches to help Imagine Live stand out in a highly competitive market.
- Contribute to maintaining and developing the brand's tone of voice across all company communication channels.
Required Skills
- At least 5 years of experience in content marketing, communications, journalism, public relations, copywriting, or related fields.
- Excellent written communication skills in English and a keen eye for detail.
- Proven experience in creating content for a B2B audience.
- Research and analytical skills.
- Experience writing both long and short content in various formats.
- Knowledge of SEO principles and content optimization techniques.
- Creative mindset and strong storytelling skills.
- Ability to identify new content opportunities and develop approaches for unique topics.
- Curiosity and a desire to understand projects, markets, competitors, and industry trends.
- Independent, proactive work style and willingness to take responsibility for content initiatives.
- Experience in iGaming, technology, SaaS, FinTech, or other fast-growing B2B sectors is desirable.
- Experience in creating thought leadership content and executive communications.
- Knowledge of content performance analytics tools and methods.
- Experience using AI tools while maintaining a human approach to content and preserving the brand's unique voice and style.
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© Imagine Live. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Imagine Live is an exciting world of live dealer casino entertainment. Our goal is to entertain and captivate your audience by bringing new playing experiences to classic games combined with innovative new features, we are confident your players will return again and again.
