Content Marketing Specialist

About the Position

ING Bank N.V. is looking for a Content Marketing Specialist to join our team in Milan, Italy. As a Content Marketing Specialist, you will define and execute our web optimization strategy, blending CMS & landing page build expertise with analytics-driven experimentation to maximize conversion across the funnel.

Responsibilities

• Own the build and continuous optimization of our landing pages and website
• Design and implement A/B test variants - from wireframe to live page – working hands-on in our CMS and HTML/CSS
• Collaborate closely with our Analytics team to shape and prioritize a shared testing roadmap, combining data insights with hands-on UX and build expertise.
• Support the rollout of AI-driven content optimization tools and manage ongoing configuration and monitoring once live
• Ensure pages are built with solid UX foundations – page speed, mobile responsiveness, accessibility – and correct implementation of tracking /tagging for conversion measurement
• Own the asset reusability strategy throughout the channels served by the CMS
• Partner with Paid Media expert to align landing pages with campaign intent and traffic source
• Partner with the SEO Expert to ensure pages are built following SEO best practices (site structure, markup, page performance)
• Work closely with key stakeholders across product, sales and brand to drive impact

Requirements

• Experience of at least 5 years in the role
• Ability to manage critical situations through good decision-making skills
• Degree in field Digital Marketing, Statistics, Economics, Engineering
• Knowledge of the English language
• Knowledge of HTML/CSS, JavaScript, market standard CMS
• Knowledge of the following software: Figma, WordPress

We Offer

• Flexible Smart Working
• Competitive base salaries and performance-based bonuses
• Meal vouchers and corporate restaurant and bar
• Health insurance and Accident insurance
• Pension fund and welfare plan
• Diverse cultures & Innovative mindsets
• International Environment and Talent Program
• Commitment to sustainability
• Lots of training development opportunities to help you grow
• Lots of moments dedicated to physical and mental well-being
• A special day off when it is your birthday: we call it #doyourbirthday!
• And of course, we can’t forget free water & coffee at the office!

About the Company

ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional. Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.

Annual base salary starting from: 56.000€

Working conditions: Permanent employment contract

Working hours: Full time (37 hours per week)

Location: Milan (hybrid)

Variable remuneration: in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance)

Our compensation approach is built on objective, gender-neutral criteria aligned with the role’s core requirements. That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring.

Our Commitment

Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.

Job Application Safety Reminder ⚠️

We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:

• Apply only via official ING platforms: ING uses Workday as its internal recruitment system. Applications should be submitted only via our official career site.
• Check the sender’s email carefully: legitimate communication will always come from: @ing.com and/or @myworkday.com
• No payments or banking details will ever be requested. If someone asks for this information, it’s a scam.

If you suspect suspicious activity, report it immediately. Your safety matters to us.

Apply now!