About the Position

Content Strategist Lead

Location: Toronto, Canada

About the Company

Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.

At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.

At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.

Are you ready to create what’s next? Join us.

The Opportunity

At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.

We are proud of:

The work we do and the innovation we drive
Our values of share, care and dare
A workplace culture that fosters creativity, diversity and autonomy
Our borderless, global framework, which enables seamless collaboration

The Role

As a Content Strategist Lead, you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring 8+ YEARS of experience, a growth mindset and a drive to make a lasting impact. You will thrive in this role if you are:

A curious problem solver who challenges the status quo
A collaborator who values teamwork and knowledge-sharing
Excited by the intersection of technology, creativity and data
Experienced in Agile methodologies and consulting (a plus)

Responsibilities

Participate in project kickoff.
Review the output of stakeholder interviews and synthesis, led by another role, and apply findings to content decisions.
Contribute content-specific input to the competitive benchmark, which is led by the strategist and UX team.
Contribute to and apply findings from the SEO/GEO report, which is led by the SEO specialist.
Support the UX designer and visual designer in defining the design concepts and principles for the experience.
Content audit: Assessment of existing content across the clients existing online properties to inform migration scope and the future content model.
Consult on information architecture: Contribute the content point of view to the proposed future-state site structure and navigation model, developed jointly with the UX designer and SEO expert.
Content Model: Develop a content model, define content types, relationships, and ownership, developed jointly with the product owner.
Governance: Develop the approach to governance for future site content.
High-level content guidelines: Produce high-level guidelines for content creation.
Content Migration: Support content migration to the new platform and design.

Requirements

8-10+ years of experience in content strategy, including direct experience leading content strategy for luxury, premium consumer, or high-visibility B2B brands.
Demonstrated experience defining content models, content types, and governance frameworks for CMS-driven platforms.
Proven ability to translate technical or engineering-heavy source material into audience-appropriate messaging for multiple stakeholder groups, including B2B buyers and ultra-high-net-worth individuals.
Experience partnering with UX, visual design, and development teams on content-informed design decisions.
Working knowledge of SEO fundamentals and familiarity with GEO / AI search optimization practices, including structured data and content structuring for LLM retrieval.
Experience in regulated or highly structured content environments (aviation, aerospace, automotive, or similar a strong plus).
Strong facilitation and documentation skills, with a track record of producing artifacts for both agency and client use.
Comfortable operating in ambiguity and managing multiple deliverables within a compressed, deadline-driven engagement.
Advanced English Level.
Advanced French Level.

Nice to Have

Experience with Salesforce-integrated marketing websites or lead-generation content flows.
Prior agency or consultancy experience.
Familiarity with tools such as Miro, Excel, Jira, Confluence, PowerPoint, or similar.
Experience with composable website redesigns and re-platforms.

We Offer

Flexibility, with remote and hybrid work options (country-dependent)
Career advancement, with international mobility and professional development programs
Learning and development, with access to cutting-edge tools, training and industry experts

Our benefits are tailored to each location. Your Talent Partner will provide full details during the hiring process.

Commitment to Inclusion

We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.

The Benefits

This is a **part-time (20 hours weekly) **position based in Canada/Toronto. The offered salary range is $60-$90 hourly, depending on experience and location.

Your Application Process

Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential.

⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses.

We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.

Contact Us

Fill in your details and kickstart your transformation journey.

Should you need an alternative format and/or communication support to provide feedback please contact Sheree Atcheson.

Let's reinvent the future

Content Strategist Lead

Job description