Creative Planning (Influencer Campaign)

About the Position

Creative Planning (Influencer Campaign)

Bangkok

AnyMind encourages and nurtures a growth mindset-supporting those who are eager to challenge themselves, deliver results, and proactively develop their careers. We provide an environment where ambition and performance lead to limitless opportunities for growth, and where anyone willing to take ownership of their journey will always find new doors to open.

As an Influencer Creative Planning Executive at AnyMind Thailand, you will support the team in developing creative ideas and content concepts that drive impactful influencer campaigns. With a strong interest in digital culture, storytelling, and influencer marketing, you’ll help turn campaign objectives into social-first ideas that put creators at the heart of the campaign. From brainstorming concepts to shaping content directions and KOL briefs, this role is ideal for someone who wants to grow at the intersection of creativity, social media, and influencer marketing.

Responsibilities

• Creative Ideation: Support brainstorming to develop social-first campaign ideas, creative concepts, and content angles that put influencers and creators at the heart of the campaign.
• Influencer Content Planning: Translate campaign ideas into clear content directions for KOLs, considering each creator’s style, audience, platform behavior, and role within the campaign.
• Creative Brief Development: Help develop campaign briefs, KOL guidelines, content frameworks, and key messages that enable influencers to create engaging, creator-authentic, and brand-relevant content.
• Trend & Creator Insights: Stay close to social trends, creator culture, emerging content formats, and platform behaviors to identify fresh opportunities and inspire campaign ideas.
• Content Review & Optimization: Review influencer content and provide creative feedback to ensure execution stays true to the campaign idea while remaining authentic to each creator.
• Team Collaboration: Work closely with strategic, influencer, account, and other internal teams to turn campaign objectives and insights into strong creative ideas and cohesive execution.
• AI & Creative Tools: Explore new tools, including AI, to support creative ideation, research, and content development.

Requirements

• 0–1 year of experience in creative, advertising, influencer marketing, social media, or digital agency work.
• Strong creative thinking with an interest in developing campaign ideas and social-first content.
• Basic understanding of influencer marketing, social media platforms, and digital content creation.
• Able to turn campaign objectives, trends, or insights into clear and engaging creative concepts.
• Interested in how creators, communities, and social behaviors can shape campaign ideas.
• Naturally curious about digital culture, social trends, storytelling, and emerging content formats.
• Able to communicate and present creative ideas clearly and work collaboratively across teams.
• Basic English communication skills, both written and spoken, are a plus.
• Curious and open to experimenting with new technologies, particularly AI and emerging creative tools.

We Offer

• Advanced AI tools for all positions
• Creative office at Emporium Tower
• Competitive Salary
• Performance Review (2 times per year)
• Annual Performance Bonus
• Annual Paid Leave
• Marriage, Compassionate, and Parental Leaves
• Health Insurance
• Social Security
• Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
• TGIF and other fun events at office

About the Company

AnyMind is a company that encourages and nurtures a growth mindset, providing an environment where ambition and performance lead to limitless opportunities for growth.