CRM

About the Position

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones.

Currently, we are looking for an experienced CRM to join one of toogeza’s clients.

Responsibilities

• Develop and continuously improve CRM, retention, and reactivation strategies across the player lifecycle.
• Identify CRM growth opportunities based on player behaviour, data, and business priorities.
• Build and optimise automated customer journeys, including onboarding, activation, retention, reactivation, cross-sell, and upsell flows.
• Segment the player base by behaviour, lifecycle stage, value, activity, product preferences, and VIP status.
• Plan and manage CRM campaigns across Email, SMS, Push, On-site, and In-app channels.
• Develop and test promotional, bonus, cashback, tournament, and gamification mechanics.
• Create and maintain the CRM campaign calendar in line with product, marketing, and commercial priorities.
• Analyse campaign and player performance using CRM and business metrics.
• Run structured experiments and A/B tests, evaluate results, and scale successful initiatives.
• Improve personalisation and communication relevance across player segments.
• Work closely with Product, Marketing, VIP, Analytics, and other internal stakeholders.
• Contribute to the development of CRM processes, reporting standards, and working practices.
• Present recommendations and support CRM decisions with data and clear business reasoning.

Requirements

• 3-5+ years of experience in CRM, Retention, or Lifecycle Marketing.
• Relevant experience in iGaming, online casino, sportsbook, or betting.
• Strong understanding of player lifecycle, retention, reactivation, and CRM performance metrics.
• Hands-on experience building automated communication journeys.
• Strong knowledge of player segmentation and personalisation.
• Experience working with CRM platforms such as Smartico, Optimove, Emarsys, Braze, Fast Track, Customer.io, or similar.
• Experience with bonus, promotional, or gamification mechanics.
• Ability to analyse campaign performance and translate data into practical decisions.
• Experience running A/B tests and CRM experiments.
• Ability to work independently, prioritise initiatives, and take ownership of results.
• English at Upper-Intermediate level or higher.

Nice to Have

• Experience managing or mentoring CRM specialists.
• Experience working with several iGaming brands or products.
• Experience with both casino and sportsbook audiences.
• Experience developing a CRM function or improving existing CRM processes.
• Additional languages such as Spanish, German, or Greek.

We Offer

• 21 days of paid annual leave
• 3 additional Day Offs per year
• 25 paid sick leave days
• Public holidays as days off
• Sports compensation program
• Annual healthcare budget
• Gifts for important life events (birthday, marriage, childbirth)
• Coworking compensation for team members based in Ukraine
• Maternity and paternity leave support
• Business trips and team gatherings at our Cyprus office
• Annual budget for professional development, certifications, books, and language courses
• Internal mobility and promotion programs to support both vertical and horizontal career growth
• A Personal Development Plan to help you grow your skills and competencies

About the Company

toogeza is a recruitment agency that brings the right people together. We know how challenging it is to find talent. We’re here to help tech startups hire the right people because your team is the key to the future success of your product.