CRM & Direct Marketing Manager

About the Position

Roarbank is looking for a CRM & Direct Marketing Manager to help us build meaningful and data-driven relationships with our users in India. We're growing fast - and want someone who can speak directly to our customers in a way that’s clear, human, and relevant.

Responsibilities

• Write simple, clear, and localized communication in English and Hindi for our Indian users
• Create and manage multi-step messaging flows via email, push, WhatsApp, and SMS
• Build and edit HTML templates (basic coding skills needed)
• Personalize campaigns using JSON-based templates and dynamic content
• Optimize segmentation, targeting, and message timing for better engagement
• Use A/B testing and data insights to improve open rates, CTR, and conversions
• Collaborate with Product, Data, and Support teams to align messaging with product experience
• Maintain a clean library of templates, offers, and communication scenarios

Requirements

• Speak and write fluently in English and Hindi
• Have 1–3 years of experience in CRM or direct marketing, ideally in fintech or digital banking
• Be comfortable working with tools like Braze, WebEngage, MoEngage, or similar platforms
• Understand JSON structures and how personalization works
• Know how to write content that performs - not just reads nicely
• Be hands-on, curious, and love experimenting with new formats and tools

Nice to Have

• Experience with Corezoid, Firebase, or internal CRM systems
• Background in customer lifecycle marketing, retention, or growth teams
• Understanding of Indian financial consumers and their digital behavior

About the Company

Roarbank is a rapidly growing fintech company in India, dedicated to providing innovative digital banking solutions to our users.