CRM Digital Brand Building Specialist

About the Position

We are seeking a CRM Digital Brand Building Specialist to join our team in Taipei, Taiwan. In this role, you will drive customer value and growth through data-driven marketing and CRM strategies.

Responsibilities

• Contribute to brand ambition and profitable growth by creating an OMNI customer experience, engaging, retaining, and linking sales based on data mining and analytics.
• Plan and deliver CRM strategies across online & offline to retain existing customers, increase brand loyalty, boost the active customer base, and accelerate customer lifetime value.
• Create a CRM structure, loyalty program, and architecture that works seamlessly across the business and captures crucial information along the sales funnel.
• Collaborate with other departments to ensure the CRM strategy works well for every aspect of the business.
• Monitor total brand digital marketing-related KPIs through analysis and dashboards.
• Lead the CRM team to co-work together to ensure the customer database is segmented for targeted marketing activities.
• Support the marketing/Digital team, CAC requests related to digital tools (Beauty Tech/CRM platform), and construct consumer journey on SFMC.

Requirements

• CRM Digital Brand Building
  • Possesses a consumer-centric mindset to drive customer value.
  • Scales consumer engagement.
  • Identifies growth opportunities within the existing customer base and drives repeat purchases through targeted CRM activities and collaboration with other departments.
  • Familiarity with digital marketing tactics.
  • Ability to meet tight deadlines with outstanding time management skills.
  • Good communication skills, capable of collaborating effectively with colleagues.
• Data-Driven Marketing
  • Masters customer analytics.
  • Optimizes omni CRM investments & ROI.
  • Leads the CRM team to execute efficient CRM activities.
• Direct & Indirect E-commerce Excellence
  • Identifies growth opportunities based on the mindset of shopper-centricity.
  • Accelerates EC customers’ lifetime value by omni strategy.
• Digital Technology Expertise
  • Strong ownership of CRM Digital platform management.
  • Leads with strong agile project management skills.
  • Acts as a strategic business partner.

We Offer

• Full-time position in Taipei, Taiwan.
• Competitive salary and benefits.
• Opportunity to work in a dynamic and innovative environment.

About the Company

Join our team and contribute to our mission of driving customer value and growth through data-driven marketing and CRM strategies.

Apply now and take the next step in your career!