(Senior) Media Manager (m/w/d)

About the Position

Join us to create the beauty that moves the world!

As a global market leader and Beauty-Tech pioneer, we are seeking talents who wish to shape our success story with passion and drive. In an ever-changing world, we identify the latest trends, act data-driven, and develop innovations that resonate with the times. For us, beauty and technology merge into an unbeatable whole.

Our over 86,000 employees in approximately 150 countries are committed daily to making our vision of a sustainable and forward-looking beauty industry a reality.

We live a culture of learning, personal development, and entrepreneurship. We offer our employees numerous opportunities to expand their skills, take on responsibility, actively shape their careers, and thus make a positive impact. With our long history of innovation and our commitment to sustainability, we set standards for responsible entrepreneurship.

Are you ready to shape the beauty world of tomorrow? Then become part of our team.

The Role

As a (Senior) Media Manager (m/w/d), you will lead and develop the brand's media strategy by linking division goals with CDMO innovations. You will ensure a full-funnel approach that fosters strong consumer relationships and data-driven excellence.

Responsibilities

• Strategy: Develop and manage the annual media plan for the brand from the initial draft to the final approval.
• Budgeting: Plan media budgets in collaboration with OneMedia and agencies at both strategic and operational levels.
• Optimization: Share responsibility for BetIQ and continuously analyze performance to maximize ROI and identify growth opportunities.
• Synergy: Collaborate with internal marketing/A&I teams and external partners to create cross-channel synergies.
• Campaign: Develop strategic campaign briefs and promote continuous improvement by integrating the latest innovations and a structured test-and-learn agenda into each campaign.
• Innovation: Integrate best practices and sustainability approaches while conducting excellent testing and learning processes.

Requirements

• Analytic Expert: Proven expertise in media data and analysis to enable data-driven decisions.
• Influence: Strong track record in cross-functional collaboration to align stakeholders from Finance to DDX.
• Innovator: Passion for innovation priorities and scaling new test formats with a growth hacking mentality.
• Leadership: Committed to personal development and training the media community through knowledge sharing.
• Strategic Integrator: Skilled in improving collaboration between brands, e-commerce, and media agencies.
• Languages: Very good German and English skills

We Offer

• A permanent employment in a resilient, growing market with a comprehensive range of social benefits
• An attractive and competitive compensation package and voluntary profit sharing
• Individual personal and professional development, a steep learning curve, strong team spirit, and an open, cooperative corporate culture
• Diverse national and international development opportunities

About the Company

At L’Oréal, we know: True innovation and creativity arise from diversity. Therefore, we actively promote a work environment based on equal opportunities, diversity, and inclusion. We value the unique perspectives and talents of our employees as key to our success.

Discrimination or harassment of any kind, e.g., based on gender, skin color, religion, sexual orientation, gender identity, age, origin, disability, or other protected characteristics, is not tolerated. Diversity and inclusion are firmly anchored in our corporate culture. If you would like to learn more about this and our initiatives in this area, please visit here.

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