Customer Demand Marketing Executive

About the Position

Customer Demand Marketing Executive

Demand Generation - Loughborough, Leicestershire (Hybrid)

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The Regional Customer Demand Marketing Executive supports the growth of our existing customer base by helping to generate cross-sell and upsell pipeline across the full product portfolio within a defined region: Americas, APAC, China, Europe, or MEA.

This is a commercially focused marketing role, providing hands-on support across campaign execution, customer targeting, content, digital activity, reporting, and optimisation. The successful candidate will use customer insight and data to help identify expansion opportunities and deliver campaigns that generate measurable pipeline and revenue.

Responsibilities

Identify – Customer Insight & Opportunities

• Conduct whitespace analysis to uncover cross-sell, upsell, and product adoption opportunities.
• Support customer segmentation, target account list creation, and CRM data accuracy.
• Research customer needs, buying triggers, and share campaign insights with commercial teams.

Plan – Campaign & Marketing Activity

• Maintain the regional customer campaign planner across email, paid media, events, social, and content.
• Help plan integrated funnel campaigns, nurture programs, product launches, and feature releases.
• Collaborate with internal marketing teams to ensure timely, high-quality campaign delivery.

Execute – Campaign Delivery

• Manage day-to-day execution of customer demand generation campaigns.
• Coordinate with Content, Digital, and Creative teams to build emails, landing pages, and campaign assets.
• Maintain campaign schedules while ensuring brand consistency and messaging accuracy.

Support – Sales & Customer Experience

• Partner with Sales, SDRs, and CX to align marketing activity with customer growth targets.
• Equip sales teams with campaign details, target lists, enablement materials, and case studies.
• Gather feedback from frontline teams to continuously refine targeting and follow-up efforts.

Measure – Performance & Optimisation

• Track and report on key metrics: engagement, leads, pipeline contribution, conversion, and ROI.
• Run tests across audiences, messaging, and channels to optimise campaign performance.
• Maintain clean attribution data in CRM systems and share best practices with the team.

Requirements

Essential

• Previous experience in a marketing role, ideally within B2B, SaaS, or a technology environment.
• Understanding of digital marketing and integrated campaign execution.
• Strong organisational and project management skills.
• Comfortable working with data and using performance metrics to inform decisions.
• Good understanding of customer journeys and marketing funnels.
• Strong written and verbal communication skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Strong attention to detail and a proactive approach to problem-solving.
• Comfortable working collaboratively with Sales and other commercial teams.
• Willingness to learn and develop commercial demand generation skills.

Desirable

• Experience in B2B demand generation or customer marketing.
• Experience supporting cross-sell, upsell, or customer expansion campaigns.
• Experience with CRM and marketing automation platforms.
• Experience with email marketing, paid media, or digital campaign management.
• Experience working with multiple products or customer segments.
• Experience working in an international or multi-region organisation.
• Understanding of Account-Based Marketing or targeted account campaigns.

We Offer

• Competitive salary based on experience, and performance bonuses based on KPIs
• Monthly Health & Wellness Allowance
• Team socials
• Professional Development opportunities
• Unlimited book budget

About the Company

Faria Education Group empowers over 4 million students and 10,000 schools across 155 countries. We deliver secure, innovative international education systems-covering curriculum management, admissions, teaching, and school communications-alongside top-tier online courses and revision programs like IB Diploma and Cambridge.

Transform education with our integrated solutions: ManageBac, OpenApply, Atlas, SchoolsBuddy, Pamoja, Wolsey Hall, and Oxford Study Courses.

Faria Education Group Careers

Location

Loughborough, Leicestershire (Hybrid)

Employment Type

Employee - Full Time

Experience Level

Mid-level