Customer Lifetime Value Leader (Marketing Automation)

About the Position

Customer Lifetime Value Leader (Marketing Automation)

Location: Kraków, Poland

Valid until: 25.10.2026

E-commerce is a key area in our omnichannel strategy. This department is responsible for developing and monitoring the functioning of our online stores in Poland and abroad.

Responsibilities

• Design and implement a strategy for increasing Customer Lifetime Value
• Coordinate Marketing Automation activities and personalize communication at every stage of the customer lifecycle
• Manage the Marketing Automation team and develop their competencies
• Analyze data and segment the customer base to create and optimize personalized communication scenarios
• Collaborate with business and IT teams to implement and develop functionalities and tools supporting Marketing Automation
• Identify opportunities for optimizing activities and processes in the Customer Lifecycle
• Monitor and achieve key KPIs: CLV, churn rate, frequency
• Make data-driven decisions and recommend solutions to achieve business objectives

Requirements

• Minimum 3 years of professional experience in Marketing Automation, CRM, Customer Lifecycle, e-commerce, or related fields, and 2 years of experience in team management
• Initiative, problem-solving mindset, and ability to make independent decisions and take responsibility for results
• Highly developed analytical skills and ability to translate data into business actions
• Experience in designing and optimizing processes
• Ability to collaborate with business and IT teams
• Experience in the B2C industry
• Knowledge of Marketing Automation tools such as SALESmanago, User.com, Exponea, Synerise, GetResponse, ExpertSender, or similar
• Familiarity with GA4 and Looker Studio
• Interest in using AI in marketing and process automation

We Offer

• Work in the largest Polish fashion company with an international reach
• Employment contract without a probationary period
• 25% discount on purchases in LPP brand stores (Reserved, Cropp, House, Mohito, Sinsay) for you and your loved ones
• Medical care, sports card, and life insurance on preferential terms
• heLPP employee support program - free and anonymous advice in 3 areas: psychological, financial, and legal
• Funding for postgraduate studies and English language courses (after a minimum of 3 months of employment)
• Access to an e-learning platform with a rich offer of free courses and training
• Informal work atmosphere and complete freedom of self-expression

About the Company

E-commerce is a key area in our omnichannel strategy. This department is responsible for developing and monitoring the functioning of our online stores in Poland and abroad.

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