Demand Generation Manager

About the Position

Demand Generation Manager

Payhawk is seeking a Demand Generation Manager to join our Marketing team in Barcelona. You will be responsible for owning demand generation for your region(s), setting the pipeline plan against the regional sales target, and deciding which product lines to push locally and when.

Responsibilities

• Regional Strategy and Planning

  • Define the demand-generation and channel strategy for your region(s).
  • Brief marketing shared services (Paid, SEO, Lifecycle, Content, Events).
  • Represent your region(s) in the quarterly regional planning cycle.
  • Prioritise initiatives based on go-to-market strategy.
  • Own the relationship with the regional sales team.

• Regional Operating Cadence and Reporting

  • Lead the monthly regional review report.
  • Justify spending decisions and marketing ROI.
  • Bring a passionate, positive attitude to the regional commercial team.

• Budget

  • Own the regional campaign budget.
  • Decide how to split it across demand-generation and demand-capture channels.

• Campaign Execution

  • Work with the ABM lead to align regional campaigns.
  • Build and maintain the framework for account funnel stages.
  • Launch, test, and refine campaigns based on feedback.
  • Develop key campaign assets and partner with the Content team.
  • Orchestrate multi-touch, multi-channel campaigns.
  • Track and analyse campaign effectiveness.

• Sales Alignment

  • Work closely with the BDR team to inform outreach.
  • Collaborate with the AE team to work on MQLs promptly.

• AI Adoption

  • Lead AI adoption to transform how this role works.
  • Cut campaign build time and personalise at named-account scale.
  • Use AI to monitor and optimise live campaigns.

Requirements

• Must-have

  • 5+ years of demand-generation experience.
  • Native-level French, German, Dutch, Swedish, or Polish.
  • Fluent English.
  • Proven experience building marketing strategies.
  • Proven track record of generating demand with Enterprise accounts.
  • Experience building programmatic marketing campaigns.
  • Growth mindset and hands-on approach.
  • Strong leadership, communication, and collaboration skills.
  • Willingness to work from one of Payhawk’s UK or European offices.

• Nice-to-have

  • Experience in B2B SaaS or fintech.

We Offer

• Recharge properly - 30 days of paid holiday.
• Change the view - a week-long exchange to London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona.
• Win together, celebrate together - regular team-wide events.
• Covered, properly - additional medical care.
• Stay in the game - a sports card, fully funded.
• Commute easily - a monthly travel allowance.
• Use what you build - hands-on access to the actual product.

About the Company

Payhawk is one AI-powered spend management platform for scaling businesses. We serve finance teams across 32+ countries, cutting month-end close time and reconciling 99.7% of transactions with zero manual touch. AI runs through the platform as core infrastructure, not a bolted-on feature - and we hire the top 1% of talent in every function to keep building it that way.

Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.