Digital Analyst

About the Position

ING Bank N.V. is looking for a Digital Analyst to join our team in Milan, Italy. As a Digital Analyst, you will turn user behavior and funnel data into clear, actionable insights that drive continuous conversion improvement across our web & app channels both in acquisition and in-life.

Responsibilities

• Acquisition funnel analysis identifying drop off points and opportunities for improvements
• Co-hold tracking/tagging strategy through fundamentals (events, conversions) and implementation
• Study on-page user behavior preparing the session recordings hit maps click buttons to uncover friction points and usability issues backup
• Translate data and behavioral insights into clear actionable recommendations for the Content Marketing Specialists
• Partner with the performance and commercial leader to analyze paid traffic quality and its impacts on downstream conversion
• Build and maintain recurring dashboards and reporting to track funnel health and conversion KPIs over time
• Support the design of A/B tests by providing data backend hypothesis and post-test analysis

Requirements

• Experience of at least 5 years in the role
• Ability to manage critical situations through good decision-making skills
• Degree in field Digital Marketing, Statistics, Engineering, Economics
• Knowledge of the English language
• Knowledge of analysis in user digital behavior (APP & WEB)
• Knowledge of the following software: Adobe Analytics, Amplitude, Optimizely CMS, Hojtarù

We Offer

• Flexible Smart Working
• Competitive base salaries and performance-based bonuses
• Meal vouchers and corporate restaurant and bar
• Health insurance and Accident insurance
• Pension fund and welfare plan
• Diverse cultures & Innovative mindsets
• International Environment and Talent Program
• Commitment to sustainability
• Lots of training and development opportunities to help you grow
• Lots of moments dedicated to physical and mental well-being
• A special day off when it is your birthday: we call it #doyourbirthday!
• And of course, we can’t forget free water & coffee at the office!

About the Company

ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional. Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.

#doyourthing is our brand direction with us each and every day. It is how we articulate our purpose and our promise to make banking frictionless to the world.

‘do your thing’ is about people being free to live the life they want to live, knowing that they will make their world a little better for it.

Do you think you are "a step ahead"? Apply now!

Our Commitment

Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.