Digital Content Creator Business Banking

About the Position

Digital Content Creator Business Banking

At ING, we are looking for a talented and enthusiastic Digital Content Creator to join our Digital Sales Team of Business Banking Spain.

Responsibilities

As a Digital Content Creator, you will:

• Work in Easy Banking, our Digital Sales B2B team, driving growth for Self-employed and Micro companies in Spain.
• Create performance-driven, conversion-focused content across the full digital acquisition ecosystem.
• Adapt conversion-focused copy for paid media, landing pages, onboarding flows, and sales journeys.
• Define and activate below-the-line communication strategies using GenAI-powered content creation.
• Define and manage content across multiple digital channels, ensuring consistency and performance.
• Translate complex business banking products into clear, client-focused, and actionable messaging.
• Continuously optimize headlines, formats, and CTAs to improve CTR, conversion, and engagement.
• Monitor market and competitor activity to identify trends, benchmarks, and opportunities to improve ING’s digital acquisition performance.
• Bring out-of-the-box ideas, challenge the status quo, and propose new formats, strategies, and approaches.
• Connect campaigns, projects, and initiatives to ensure end-to-end journey consistency across channels.
• Use insights from Semrush, Google, Adobe Analytics, Adobe Target, dashboards, and A/B testing to refine and improve content performance.
• Build and maintain a reporting mindset: share learnings, identify improvement opportunities, and feed insights back into squads and stakeholders.
• Track content performance across the funnel and help steer optimizations where they matter most.
• Work as a true team player, collaborating seamlessly with CRO, media, marketing, UX, product, and legal stakeholders.
• Manage stakeholders proactively, including constructively challenging legal when needed to balance compliance and performance.
• Share best practices and trends and help raise the overall digital maturity of the team.

Requirements

• Strong digital experience across multiple channels, understanding how channels complement each other.
• A creative, data-driven optimizer who thrives on experimentation and continuous learning, with a clear client/user-focus.
• At least 5 years’ experience in digital sales, e-commerce, digital marketing, content management, and/or innovation.
• Comfortable using analytical and optimization tools such as Semrush, Adobe Analytics, Adobe Experience Platform, Adobe Target, Google dashboards, and keyword research tools.
• B2B expertise/background is preferred, but not a must.
• Fluent in Spanish and English.
• Hold a Master’s degree or equivalent relevant experience.

We Offer

• Flexible work model: work from home or ING MAD office.
• Restaurant card.
• Office amenities: electric mobility solutions, doctor, hairdresser, gym, The Good Service, and more.
• Health insurance for you and your family.
• Life insurance.
• Flexible remuneration model with additional benefits like nursery, transport card, training aids, etc.
• Free company shuttle with 6 routes to ING office in Madrid.
• Banking benefits: special loans, mortgage conditions, and pension plan after 1 month.
• 360º care of the employee: physical, mental, social connection & purpose.
• Physiotherapy service on site.
• Clinics with professional, world-class athletes.
• Gympass service.
• Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIÑG.
• International Remote work program.

About the Company

We are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go.

A fully online bank where technology, innovation, simplicity, and transparency are the main ingredients, and the first one to work with agile methodologies.

And although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries.

We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion, and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society.

And even though we look orange on the outside, we are green on the inside. Our ambition in Sustainability is Empowering (y)our Sustainability journey. We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey.

Making things happen, helping others be successful, always being one step ahead-that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!

At ING, you belong just as you are. We hire and support people for their talent and potential - and we know that when you can be yourself, you do your best work.