Digital Marketing and Customer Engagement Head

About the Position

Arcera, a global life sciences company headquartered in Abu Dhabi, United Arab Emirates, is seeking a Digital Marketing and Customer Engagement Head to lead customer engagement strategies and initiatives in Cairo, Egypt. The role focuses on enhancing customer experience, driving loyalty, and supporting commercial growth through data-driven insights and cross-functional collaboration.

Responsibilities

• Develop and implement customer engagement strategies aligned with commercial objectives
• Design and manage customer journey mapping and experience improvement initiatives
• Analyze customer feedback, behavior, and satisfaction metrics to identify opportunities
• Collaborate with sales, marketing, and digital teams to ensure consistent customer communication
• Lead loyalty and retention programs to strengthen long-term customer relationships
• Monitor engagement KPIs and provide actionable insights to leadership
• Support CRM optimization and segmentation strategies
• Drive personalization and targeted outreach based on customer data
• Manage customer engagement tools and platforms
• Ensure alignment with brand values and customer-centric culture
• Present engagement performance and recommendations to senior stakeholders

Requirements

• Bachelor’s degree in business, Marketing, or related field (master’s preferred)
• 12+ years of experience in customer engagement, experience management, or commercial roles
• Strong understanding of customer behavior and journey mapping
• Proficiency in CRM systems and customer analytics tools
• Excellent communication and stakeholder management skills
• Strategic thinking with a customer-first mindset
• Ability to translate data into actionable engagement strategies

We Offer

• Opportunity to join a dynamic organization
• Active participation in shaping the future of the company
• Competitive benefits and career growth opportunities

About the Company

Arcera is a global life sciences company headquartered in Abu Dhabi, United Arab Emirates. Our purpose is to enable longer and healthier lives while creating sustainable growth. We develop, manufacture, and commercialize a broad range of high-quality innovative and proven medicines in key international markets. With an operational footprint spanning over 90 countries across four continents, and manufacturing sites in eight countries, we offer more than 2,000 medicines across various therapeutic areas worldwide.