Digital Marketing Manager

About the Position

As part of the Westeros Marketing team, the Paid Media team is focused on using digital channels to drive efficient customer applications and sales across a group of products for the retail bank – primarily credit cards, loans, current accounts, insurance, and mortgages. The team manages campaigns across display, paid search, paid social, aggregators, and affiliate channels. The team works in close partnership with the Digital as a Channel team (DaaC) who lead on website optimization, analytics, and journey optimization among other things.

The successful candidate will join the team to coordinate all the requirements for digital campaigns, ensuring tagging & tracking is in place, developing ongoing and wrap-up reporting, and communicating insights to improve overall performance. He/she will coordinate with agencies for campaign tagging and associated data collection.

Responsibilities

• Supporting the marketing managers with tagging requests/requirements
• Coordinating requirements for digital campaigns by ensuring tagging & tracking is in place
• Working with the digital tagging team to create, implement, and test pixel/tags (i.e., Floodlight, Facebook pixel standard and custom events, etc.) for conversion/action data capture
• Developing ongoing and wrap-up reporting and communicating insights to improve overall performance
• Coordinating with agencies for campaign tagging and associated data collection
• Understanding and mapping user journeys across multiple products and platforms
• Producing comprehensive cross-platform reports
• Auditing, QA, and validating all pixel/tags implementations for new and existing projects ensuring the correct data points are accurately captured
• Being the lead on troubleshooting technical issues from the marketing side when it comes to CM and social media pixels
• Pulling comprehensive reports from CM, Adobe Analytics, and working together with the analytics team on improving the existing dashboards
• Supporting conversion rate optimization through analysis, insight, and strategic advice
• Supporting the development of a cross-channel attribution model

Requirements

• +3 years’ experience in Google Campaign Manager (Google Certification for CM desirable)
• Ability to gather, analyze, and interpret data
• Experience in social media tagging implementation is essential
• Adobe Analytics experience would be beneficial

We Offer

• Opportunity to work in a dynamic and innovative marketing team
• Be a key role in enabling smooth marketing campaign implementation
• Major part in shaping the way Westeros marketing gathers data and produces insights

About the Company

Join our team in Milan, Italy, and be part of a leading retail bank's marketing efforts.

Locations

• City: Milan
• Country: Italy
• Type: On-site