Digital Marketing Specialist

About the Position

We are seeking a data-driven Digital Marketing Specialist to develop and execute digital marketing strategies that drive brand awareness, customer acquisition, and revenue. The ideal candidate has hands-on experience in SEO, paid advertising, and performance marketing, with a strong ability to analyze data and optimize campaigns across multiple digital channels.

Responsibilities

• Develop and execute digital marketing strategies to achieve business and revenue goals.
• Conduct SEO audits, keyword research, and content planning to improve organic performance.
• Create and optimize marketing funnels to increase leads, conversions, and customer retention.
• Plan, manage, and optimize campaigns across Google Ads, Meta Ads, and TikTok Ads.
• Monitor campaign performance, analyze KPIs, and provide actionable insights and recommendations.
• Build and maintain digital marketing dashboards and performance reports.
• Conduct A/B testing to improve campaign and landing page performance.
• Collaborate with cross-functional teams to execute integrated marketing initiatives.
• Stay updated on industry trends and identify opportunities to support business growth.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2–4 years of experience in Digital Marketing, Performance Marketing, or a similar role.
• Strong knowledge of SEO, SEM, paid advertising, and digital marketing analytics.
• Hands-on experience with Google Ads, Meta Ads, and TikTok Ads.
• Proficiency in GA4, Google Tag Manager, Looker Studio, and SEO tools such as Google Search Console, Ahrefs, or SEMrush.
• Strong analytical, communication, and project management skills with a data-driven mindset.

Nice to Have

• Experience in e-commerce, technology, startups, or digital agencies.
• Familiarity with CRM or marketing automation platforms.
• Knowledge of CRO, landing page optimization, or basic HTML/CSS.
• Google Ads, Meta Blueprint, or TikTok Ads certifications are a plus.

About the Company

MOVA is a leading company in the marketing industry, dedicated to delivering innovative and effective digital marketing solutions. We are committed to helping businesses grow and succeed in the digital landscape.

Location

• City: Kecamatan Kosambi
• Country: Indonesia