Digital Marketing Specialist (B2B / IT Services)

About the Position

Codebridge is looking for a proactive, detail-oriented, and technically minded Digital Marketing Specialist who can take ownership of operational marketing activities, execute campaigns, and help us build scalable, automated marketing processes. Now we’re building a systematic, experiment-driven marketing function focused on growth, automation, and AI-powered workflows.

Responsibilities

Marketing Execution & Demand Generation

• Implement marketing strategies across multiple channels to attract new clients and partners
• Build and optimize lead generation funnels together with the Lead Marketing Manager
• Run A/B tests, analyze performance, and improve CPL, CTR, CR, and ROI
• Execute paid acquisition activities (Meta Ads, Google Ads, LinkedIn Ads)
• Monitor, measure, and optimize channel performance

Content & SEO

• Develop and execute the content marketing plan (blog, case studies, website, LinkedIn)
• Write, edit, and structure content targeted at technical buyers (CTOs, PMs, founders)
• Maintain all company publications: website, blog, landing pages, partner content
• Conduct research using AI and credible sources; summarize insights for content creation
• Optimize content following SEO best practices (on-page, internal linking, content updates)
• Manage basic link-building processes
• Prepare outlines, briefs, and materials for articles, infographics, and presentations

Campaign Implementation & Web Operations

• Create and optimize landing page content and messaging (Webflow)
• Prepare email sequences, nurture flows, and basic automation (no-code, AI tools)
• Collaborate with the Lead Marketing Manager on funnel architecture and automation logic
• Manage social media publishing, content scheduling, and engagement tactics
• Set up tracking (GA4, Tag Manager, UTM structure) and interpret analytics

Research & Insights

• Conduct competitor and market analysis to identify opportunities and generate hypotheses
• Use generative AI tools for data gathering, summarization, and research automation
• Transform raw data into insights, briefs, and actionable recommendations

Requirements

Experience & Hard Skills

• 1–3 years of B2B marketing experience (IT services, consulting, tech preferred)
• Experience with:
  • GA4, Tag Manager, CRM systems
  • Google Ads / Meta Ads / LinkedIn Ads
  • SEO basics and content optimization
  • Running A/B tests and experimenting with funnels
• Ability to write clearly and credibly for a technical B2B audience
• Strong research and analytical skills: turning data into structured conclusions
• Experience in crafting landing page messaging, email sequences, and acquisition content
• Confident user of ChatGPT/LLMs for workflow optimization and content enhancement
• Upper-Intermediate English (strong writing skills)
• Being curious and fast-learning, detail-oriented, autonomous, proactive and having ownership mindset

Nice to Have

• Experience with automation tools (Make, Zapier, n8n, etc.)
• Experience with SMM management

We Offer

• Collaborative Environment: Join a team that values collaboration, creativity, and mutual respect
• Career Growth: Performance reviews and constructive feedback
• Generous Time Off: 20 paid vacation days and 15 sick leave days annually, ensuring you have the time to recharge
• Professional Development: We support your growth by compensating for courses, certifications, and other educational opportunities
• Flexible Work Options: Work remotely from the comfort of your home or join us in our modern Kyiv office

About the Company

Codebridge is a software development company with a full cycle of services. We provide a wide range of IT services tailored to meet your business needs. Our skilled professionals deliver innovative solutions across various industries, ensuring excellence in every project.

Recruitment Process

1. Initial Screening (Application Form)
2. English Test & Technical Assignment
3. Final Interview
4. Job Offer

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