Digital Marketing Specialist

About the Position

Tradebe is a group of industrial businesses with the commitment of creating a more sustainable planet and making significant contributions to human wellbeing. In the US, we are leaders focused on recycling and circular economy, managing all different environmental liabilities in a sustainable way.

We are looking for a Digital Marketing Specialist to join our growing, purpose-driven organization. In this role, you'll have the opportunity to make a direct impact on brand awareness, lead generation, and business growth. Your work will help promote our "Sustainability at Work" story and broader sustainability initiatives.

Responsibilities

• Manage and continuously improve Tradebe's U.S. website, including WordPress administration, content updates, UX improvements, SEO, website performance, and coordination with external web development partners as needed.
• Develop, execute, monitor, and optimize digital marketing campaigns across email, search, social media, and display channels to increase brand awareness, generate leads, and support commercial objectives.
• Monitor and analyze digital performance using tools such as Google Analytics 4, Google Tag Manager, Search Console, CRM platforms, and marketing automation tools.
• Develop and maintain marketing dashboards, KPIs, and campaign performance reporting, translating data into actionable recommendations and opportunities for improvement.
• Create and manage content for the company website, blog, and email campaigns.
• Develop marketing content tailored to industrial and technical B2B audiences, including case studies, brochures, presentations, infographics, and other digital and print collateral.
• Partner with Business Development, Sales, Operations, and subject matter experts to understand customer needs and technical solutions and translate them into clear, compelling marketing messages.
• Support the planning and execution of trade shows, industry conferences, customer events, and webinars, including logistics, promotional materials, digital promotion, lead capture, and post-event reporting.
• Own and manage the Online Store and internal employee ordering requests, approval workflow, fulfillment, and distribution of marketing apparel, swag, items for special customer requests, and events.
• Monitor, adhere to, and enforce and maintain the Marketing budget set by the EVP of Commercial and Business Operations for processing all online orders, purchase requisitions, payments, and guidelines for all marketing collateral, including trade show event items, including the upkeep and inventory maintenance of all marketing items such as trade show banners, tables, posters.
• Create and manage paid digital advertising campaigns, including Google Ads and LinkedIn Ads, with responsibility for targeting, execution, monitoring, and optimization.
• Perform additional duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, Business, or a related field.
• 3+ years of experience in digital marketing, website management, or marketing communications.
• Hands-on experience managing WordPress websites and familiarity with SEO, SEM, email marketing, and marketing automation.
• Experience with analytics and reporting tools such as Google Analytics 4, along with CRM or marketing automation platforms.
• Experience in managing Hubspot Marketing will be highly valued.
• Strong content creation and graphic design skills, including experience with Adobe Creative Suite, or similar tools.
• Excellent written and verbal communication skills, with experience translating technical information for B2B audiences. Experience in industrial, environmental, manufacturing, engineering, energy, or other technical sectors is a plus.

We Offer

• Competitive pay and benefits
• Student loan repayment assistance
• Generous vacation and sick plans
• Medical (including telehealth), dental and vision
• 401k Retirement match
• Flexible spending accounts (FSA)
• Health savings accounts (HSA)
• Agency paid, basic life and AD&D insurance
• Career ladders, professional development, and promotion opportunities
• Leadership opportunities
• Great work environment and culture
• And MORE!

The annual salary for this position ranges from $65,000-$80,000/year depending on factors such as your location, experience, skills, and qualifications. Please note that the top end of the range is not guaranteed. This range is provided to offer transparency and should not be interpreted as a guaranteed offer. Final compensation will be determined through a thoughtful assessment of your background and fit for the role.

In addition to base salary, this position is eligible for bonus potential, in line with our company’s bonus policies.

About the Company

Tradebe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.

Ready to Make a Difference?

Apply now and join Tradebe in our mission to create a more sustainable planet!

#TeamTradebe #SustainableCareers #TradebeJobs

If this offer does not match your expectations, but you would like to develop your career in a company that promotes circular economy and sustainability, register on our Career Page, and don't miss out on new job opportunities! 🚀