About the Position

Director of Demand Generation

Employment Type: Full-time
Location: London, United Kingdom (Hybrid)

Company Description

BlueOptima is an engineering intelligence platform trusted by some of the world's largest banks, insurers, and enterprises. We provide CTOs, CIOs, and engineering leaders with objective data to measure software engineering productivity, prove AI ROI, and reduce delivery risk.

We are at the forefront of the enterprise technology conversation, helping large organizations understand the effectiveness of AI coding tools. Our research and platform provide the answers, and we are building the commercial engine to communicate this to those who need to hear it.

Responsibilities

Owning the marketing-sourced pipeline target and reporting on it weekly to the CRO
Running major content-led campaigns across the year built around our research, each with a full asset kit
Managing paid channels including LinkedIn ABM and paid search, making budget decisions based on conversion data
Running the webinar programme from topic selection through to post-event follow-up
Planning and delivering a field marketing and executive event programme
Owning HubSpot campaign tracking, UTM structure, lead scoring, and MQL routing in partnership with RevOps
Briefing and managing content and social support to deliver the creative and social layer of each campaign
Making the BlueOptima brand show up consistently and credibly in the places our buyers spend time

Requirements

At least eight years in B2B marketing with a meaningful chunk of that in enterprise SaaS
Experience owning a pipeline number and being held accountable for it
Strong understanding of the difference between a marketing qualified lead and a real buying signal
Strong proficiency in HubSpot, able to assess lead scoring models, routing workflows, and attribution reports
Good writing and briefing skills to ensure the quality of research-led and content-heavy campaigns
Experience in developer tooling, DevOps, cybersecurity, or any SaaS product sold to engineering leadership is a genuine advantage

Nice to Have

Experience in high-velocity SMB or product-led growth environments is not preferred
Brand-focused experience is not the primary focus; the job is pipeline-focused

We Offer

London HQ, 3 days in office, 2 remote
32 days holiday including bank holidays
Annual leave purchase up to 10 extra days
12 weeks paid maternity and paternity leave
4 weeks per year flexible remote working from anywhere
Work from home equipment allowance
Pet friendly office
Sponsored learning opportunities
Cycle to work scheme
Team socials

About the Company

BlueOptima is an engineering intelligence platform trusted by some of the world's largest banks, insurers, and enterprises. We give CTOs, CIOs, and engineering leaders the objective data they need to measure software engineering productivity, prove AI ROI, and reduce delivery risk.

The conversation we sit in the middle of is one of the most pressing in enterprise technology right now. Every large organization is rolling out AI coding tools and nobody can tell their board whether it is actually working. We can. Our research and our platform provide the answer, and we are building the commercial engine to get that message in front of the people who need to hear it.

Stay connected with us on LinkedIn or keep an eye on our career page for future opportunities!

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Director of Demand Generation

Job description