About the Position

Director of Demand Generation

Seattle, WA

Marketing / Full-time / On-site

About Avante

At Avante, we're revolutionizing the benefits industry with our AI-native benefits intelligence platform. Our mission is to help companies and HR leaders run benefits more effectively using AI. For employees, our agent Carly provides personalized, always-on benefits guidance. For benefits leaders, our agent Ava serves as the extension of the Benefits team, handling operational workload and giving them better insights, sooner.

We're based in Seattle and work 4 days a week in the office (one day remote). Our customers include Fortune 2000 employers like Samsung, Zscaler, and News Corp. We're looking for a Director of Demand Generation to identify and convert early adopters in the benefits industry.

Responsibilities

As Director of Demand Generation, you will:

Own the target account shortlist: Define what a strong prospective account looks like, assemble the named account list, and know every account well enough to explain its potential.
Design account-level strategies: Map multi-touch plays for priority accounts, identifying the buying committee and sequencing the right content and channels.
Run account-based plays end to end: Execute personalized messaging, content for lookalike clusters, sales and SDR activation sequences, and LinkedIn ABM campaigns.
Work closely with field and experiential marketing: Collaborate on events and account-based plays to convert leads into pipeline.
Coordinate with partner marketing: Align plays and sequencing with broker relationships while maintaining direct demand ownership.
Support sales on selection and progression: Equip SDRs and AEs with messaging and triggers, and align with sales leadership on account tiers and engagement plans.
Measure what matters: Define the account-based scoreboard and partner with RevOps to ensure accurate data.
Design the agents that scale this function: Automate account research, signal monitoring, and message variant generation to reach more accounts.
Own what ships: Review, refine, and stand behind everything that goes out with your name on it.
Adapt as we grow: Expect your scope to shift and expand as Avante scales.

Requirements

8+ years in B2B demand generation, with at least 3 years running account-based programs against enterprise targets.
Demonstrated experience building custom agents or automations.
Judgment about where AI belongs in a demand engine.
A track record of building and converting named account lists.
Experience running integrated demand programs end to end.
Experience selling into large, complex buying committees.
Hands-on fluency with LinkedIn ABM campaigns, HubSpot, and ABM/intent platforms.
Strength as both strategist and operator.
A collaborative operating style suited to a team of specialist peers.
A tight working relationship with sales.
Early-stage startup experience.

Nice to Have

Experience operating alongside partner-led or channel-influenced GTM motions.
Familiarity with benefits, healthcare, or HR tech buyers.
Experience marketing AI products to enterprise buyers.
A history of standing up account scoring or intent-signal programs from scratch.

We Offer

Competitive salary: $165,000 - $205,000 a year.
Full-time position.
On-site work in Seattle, WA.

About the Company

Our four values shape how we make decisions every day:

Beat Yesterday: We re-evaluate our toolkit every quarter, act on 70% of the information, and iterate quickly.
Embrace Type 2 Fun: We take on hard problems, find meaning in the work, and celebrate wins loudly.
Stay Hungry, Stay Curious: We expect everyone to be the expert on AI in their function and learn enough about adjacent functions to ask good questions.
Act Like an Owner: We say the uncomfortable thing early, surface problems when they're small, and close the loop every time.

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Director of Demand Generation

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