Director of Marketing - SaaS
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Job description
About the Position
Director of Marketing - SaaS
INSPECTORIO is a supplier compliance verification platform that brings transparency to the global supply chain. The INSPECTORIO platform has pioneered the use of mobile technologies that streamline the quality inspection process and increases accountability of the different actors in the supply chain. Backed by Target and Techstars, INSPECTORIO is looking for team members that are ready to disrupt an entire industry.
Responsibilities
- Plan the brand’s platform, partnerships, activities, and campaigns that leverage Lead Generation
- Develop social strategy and editorial calendars for brand campaigns across all social media platforms and owned channels (emphasis in Google, LinkedIn, and Twitter.)
- Coordinate the development of compelling organic content to engage targeted consumer groups
- Lead creative content development in conjunction with designers; Work with cross-functional teams to estimate, source and create multimedia content for the brand’s social media platforms
- Monitor social media on a daily basis and engage in conversations on behalf of the brand when appropriate, collaborating with internal teams to craft responses when necessary
- Create weekly, monthly and quarterly reports on social media activities, based on KPI´s mostly focused on Lead Generation, to show progress and communicate insights that will help shape marketing strategies and campaigns
- Identify emerging social channels and influencers while maintaining partnerships with existing channels and partners
- Maintain proposal and presentation templates
- Act as a Project Manager Leader and CRM power user in HUBSPOT
Requirements
- Bachelor’s Degree
- Previous Direct Marketing experience preferred
- 5+ years developing and executing marketing strategies
- Proven ability to execute strategic marketing plans with high attention to detail.
- Ability to translate marketing strategy and business objectives into Qualified Leads
- Works independently with minimal direction.
- Results driven. Demonstrated ability to manage and prioritize deliverables.
- Strong communication skills (written and verbal).
- Strong analytic skills. Comfortable navigating through a lot of data and creating usable quantitative (KPI´s and Metrics) reports.
- Experience with Google Ad Words, LinkedIn, Hubspot.
We Offer
- Opportunity to work with a pioneering company in the supply chain verification industry
- Be part of a team backed by Target and Techstars
- Competitive compensation package
- Professional growth and development opportunities
About the Company
INSPECTORIO is a supplier compliance verification platform that brings transparency to the global supply chain. The INSPECTORIO platform has pioneered the use of mobile technologies that streamline the quality inspection process and increases accountability of the different actors in the supply chain. Backed by Target and Techstars, INSPECTORIO is looking for team members that are ready to disrupt an entire industry.
All your information will be kept confidential according to EEO guidelines.
© Inspectorio. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Inspectorio is a cloud-based SaaS solution focused on creating a dynamic and risk-assessment based Quality and Compliance program with the goal of generating more sustainable and transparent supply chains. Our network is a one-stop-shop platform where all key stakeholders in the production process can connect to execute, monitor, and report on Quality and Compliance activities.Our products provide digitization, automation, transparency, and traceability, with a strong focus on advanced analytics & Machine Learning. This enables us to leverage customer data for predictive insights and dynamic risk-based interventions.Founded in 2016, Inspectorio set out to revolutionize the supply chain industry. Today, we work with many of the world’s leading brands and retailers, and over thousands of vendor and factory organizations across the globe to bring unparalleled levels of visibility, transparency, and accuracy to their quality, sustainability, and compliance initiatives!